Cascadia Advises Knot Standard in its Strategic Merger with Billy Reid

Knot Standard Logo a portfolio company of Provenance Logo has been acquired by Billy Reid Logo

Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Knot Standard, a global leader of “made-to-wear” and in AI-powered custom clothing solutions, in its strategic merger with esteemed fashion retailer Billy Reid. This strategic move not only signifies a significant step forward in the retail industry, but also showcases Knot Standard’s commitment to expanding its innovative technology and custom clothing solutions on a global scale.

The merger brings together Knot Standard’s advanced technology and client experience with Billy Reid’s strong national presence. Billy Reid will take immediate control of Knot Standard’s eight retail locations, integrating these into its existing operations to offer a combined total of 19 locations nationwide. This expansion is set to enhance the retail experience for customers across the country, providing them with unparalleled access to custom-made clothing that perfectly fits their individual style and measurements.

“We are excited for both companies as this really is a win-win,” said William Susman, Managing Director in Cascadia’s Consumer, Retail & E-Commerce group. “Knot Standard’s proprietary customer fitting technology is best in class, and the acquisition of these stores furthers Billy Reid’s growth and market presence. Cascadia was honored to be involved and serve as financial advisor.”  

“Joining and rebranding our stores with Billy Reid represents more than a business decision; it’s a fusion of craftsmanship and innovation. As CEO of Knot Standard, I am incredibly proud to bring our cutting-edge, AI-driven custom menswear and womenswear to Billy Reid’s esteemed clientele and iconic brand. Our combined strengths will not only elevate the made-to-measure experience but also expand our reach, bringing exceptional quality and personalization to more people across the nation,” said Matt Mueller, CEO of Knot Standard.

“We’re excited to build upon our already existing partnership with Knot Standard and begin working directly with their eight locations.  We were initially attracted to the product quality, similar customer base, and unique business model, all of which complement the Billy Reid business and will create a stronger consumer offering than each brand could have achieved alone,” added Jeff Zens, CEO of Billy Reid.

Knot Standard’s proprietary AI-powered made-to-measure software, which includes sophisticated measurement and ordering tools, will be a cornerstone of the merger. This immersive experience, already available at leading retailers such as Brooks Brothers, Nordstrom, and Bloomingdales, will now be available in all Billy Reid locations. The integration of this software will dramatically enhance the made-to-measure business, offering a level of personalization and quality previously unattainable in ready-to-wear collections.


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