Consumer, Retail
& E-Commerce.

The Consumer, Retail & Ecommerce group has extensive industry knowledge and investment banking experience delivering M&A and capital raising services to our clients. Our team has a deep understanding of the underlying consumer trends driving disruptive change in our core sectors of focus. We are in constant dialogue with active strategic and financial buyers and investors in the consumer sector, providing us with the ability to best position our clients for an optimal outcome.

Our Specialized, Expert Team.

James Cartales Headshot
James Cartales Juvenile, Home & Pet Hardgoods
Enthusiast & Outdoor Living
Ilya Seglin Headshot
Ilya Seglin Beauty & Wellness
William Susman Headshot
William Susman Fashion & Lifestyle Brands
Beauty & Wellness
Industry Disruptors

Our Specialized Industry Focus Is Refined
by Our Sub-Vertical Focus.

  • Digitally-Native Brands
  • Digital Marketplaces
  • Ecommerce Retail
  • 4-Wall & Specialty Retail

Notable Transactions.

C-A-L Ranch Stores Logo has merged with Coastal Farm & Home, a portfolio company of Nolan Capital  Logo
Three Bears Alaska Logo has been recapitalized by Westward Partners Logo
Oxbow Animal Health Logo has been acquired by Manna Pro Products Logo
Air Waves Logo has been acquired by Hybrid Apparel a portfolio company of Altamont Capital Partners Logo
Superfeet Logo has been acquired by Westward Partners Logo
Northwest Motorsport Logo has been acquired by RFJ Auto Partners Logo
Northern California-based franchisee of Orangetheory Fitness  Logo has been acquired by West Coast Fitness, backed by Castanea Partners Logo
2nd Ave Value Stores and GreenDrop Logo have been acquired by: BRS and Rosser Capital Partners Logo
OraHealth Logo has merged with Quest Products, a portfolio company Promus Equity Partners Logo
SkinSpirit Skincare Clinic and Spa Logo has received an investment from PWP Growth Equity Logo
Salumi Artisan Cured Meats Logo has received a strategic investment from Grant Peak Capital Logo
Formation Brands Logo has been acquired by Pacific Market International: PMI with an investment from Endeavour Capital Logo
More Transactions


“The Cascadia team understood our brand story, the Alaskan market and the unique challenges we face on a daily basis. Cascadia effectively conveyed our value proposition, identified a new steward of the Three Bears brand and advised us through a successful transaction with mutually beneficial terms.”

Dave Weisz

President, CEO | Three Bears

Three Bears Logo

“We have seen tremendous growth at Air Waves in recent years as online demand has soared and customers have recognized the value of our efficient on-demand digital solution. Cascadia was invaluable in putting together a creative transaction that meets the needs of all stakeholders and positions the combined business with our new partner, Hybrid, perfectly in a rapidly changing market.”

Kyle Katner

CEO | Air Waves

Air Waves Logo

“I am very grateful to the Cascadia team for their invaluable counsel and assistance in selecting a buyer who is first and foremost committed to maintaining the quality and integrity of the product and the brand, and for seeing the transaction through to a great outcome for all parties.”

Keith Robbins

Bubbies Homemade Ice Cream & Desserts

Bubbies Homemade Ice Cream & Desserts Logo

Supporting a Consumer & Retail Success Story
from Start to Finish of the Process.


  • CPO Commerce is a leading online retailer of power tools and outdoor equipment
  • The company partners with leading brands to offer co-branded webstores that provide consumers access to not only top selling products but also more specialized offerings not widely available online, including refurbished and distressed product inventory, in a brand centric manner
  • CPO turns the process of liquidating refurbished, distressed, and obsolete inventory into a predictable and budgetable process that does not undermine channel integrity, making CPO the most trusted partner for tool manufacturers to sell directly to the consumer
CPO Logo has been acquired by United Stationers Logo


  • Over a period of 10 years, CPO had grown into the leading online retailer in its segment with a very limited capital investment
  • As competition for the company’s core product segment was increasing online, CPO determined that it needed to expand its owned distribution assets and management team to effectively compete in an evolving category.
    CPO was interested in testing the market for a full sale before considering equity dilution given recent transaction comps
  • Cascadia was hired pursuant to inbound interest from a strategic buyer
CPO Logo has been acquired by United Stationers Logo

Our Specialized Approach

  • Cascadia worked to support the existing sale process while performing a market test for additional buyers at more attractive valuations
  • After the catalyzing buyer elected not to complete the transaction on attractive terms and conditions, Cascadia approached a broad set of tool industry participants
  • Based on interest from United Stationers, Cascadia worked with management and shareholders to craft a win-win deal for both sides
  • Deal provides significant upside for selling shareholder assuming financial plan is achieved
  • Total return to shareholders was competitive to other market comps with higher levels of profitability.
CPO Logo has been acquired by United Stationers Logo

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