April 1, 2021
Sun-Maid Growers of California has announced it will acquire Plum Organics, a leading premium, organic baby food and kids snacks brand, from Campbell Soup Company (NYSE:CPB). Cascadia Capital was the buyside advisor to Sun-Maid in the transaction, which is anticipated to close in Spring 2021.
Plum Organics was founded in 2007 by a group of parents on a mission to give the very best food to their little ones. Campbell acquired Plum in 2013. Plum today offers a diverse portfolio of organic foods and snacks to meet the nutritional needs of babies, tots and kids. All of Plum’s products are certified organic and non-GMO.
“Plum is a natural fit for the Sun-Maid family given our expertise, leadership and rapid growth in healthy snacking, along with our strong emotional connection with family households,” said Harry Overly, CEO and president of Sun-Maid Growers of California. “Its acquisition is an integral part of our continued dedication to providing superior products while delivering category growth. We’re committed to carrying on Plum’s mission of serving babies the very best food from the first bite.”
Cascadia had the opportunity to work on behalf of Sun-Maid as the Company pursued the strategic entrance into the baby food category.
“This transaction represents another important milestone for our practice as we continue to work with iconic brands in the food space,” noted George Sent, Managing Director of Cascadia. “We were proud to advise Sun-Maid in this partnership and believe they will continue the great legacy that Plum has established.”
The acquisition represents another successful transaction for Cascadia in the branded food sector. Recent transactions include the sales of Follow Your Heart, Pretzilla, and More than Gourmet.
For more information about this transaction, please contact the Cascadia Capital deal team:
Or other senior members of the Cascadia Food, Beverage & Agribusiness practice:
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