News & Insights
Cascadia Capital Advises Seagull Scientific in its Acquisition by Peak Rock Capital
December 21, 2022
Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Seagull Scientific (“Seagull” or the “Company”), a leading global provider of software for designing, printing, and automating the production of labels, barcodes, documents, and RFID tags, in its acquisition by Peak Rock Capital, a middle market investment firm.
Seagull’s flagship BarTender product suite is a leading end-to-end enterprise label management software platform that allows businesses to design labels that ensure accuracy and compliance, automate production workflows, and optimize their supply chain and manufacturing operations. BarTender has established itself as one of the leading labeling software solutions and is used by more than 100,000 businesses worldwide to create and print more than 40 billion labels annually.
“Seagull represents an exciting opportunity to invest in a mission-critical, enterprise software platform serving diverse end markets. We look forward to partnering with the company to achieve its growth plan, accelerate the product roadmap, and pursue strategic acquisitions,” said Pete Leibman, Managing Director at Peak Rock Capital.
“We are excited to partner with Peak Rock as we embark on this next phase of our growth journey. Peak Rock has a deep understanding of our customer needs, technology, and ecosystem. They also have a compelling track record of supporting management teams in driving innovation and building leading software platforms. This investment will enable Seagull to accelerate its growth even further and continue to support our valued customers and channel partners,” commented Harold Boe, CEO of Seagull.
“Cascadia Capital was an ideal partner in this process. Their market leading supply chain technology and software expertise helped us evaluate the strategic landscape, select the right path, and identify the best counterparty to support our growth. Their process leadership and market insights helped us secure a great result with a great partner,” added Mr. Boe.
“The Company is ideally positioned to capitalize on a growing demand for technology enabled supply chain solutions. BarTender is a key accelerant for the supply chain by providing the leading label management software solution that combines ease of deployment with seamless integration and execution on a platform that spans from on-prem to the cloud. Supply chain technology will continue to be a key enabler of growth and margin expansion, and we look forward to leveraging our deep industry experience to support our clients,” said Managing Director Firdaus Pohowalla, Head of Supply Chain Technology at Cascadia Capital.
“We were thrilled to have the opportunity to work with the Seagull team on this transaction. Our client has found the ideal partner in Peak Rock and we eagerly anticipate their continued success,” added Teague Collins, Managing Director and Head of Cascadia’s e-Commerce Software coverage.
The acquisition represents another successful transaction for Cascadia’s transportation, logistics, and supply chain practice, following the recent growth equity investment in Shipfusion from Kayne Anderson Capital Advisors, the sale of Pacific Cascade to World Group, the acquisition of FragilePak by Greenbriar Equity, and the sale of StyleGenome to Wayfair.
For more information about this transaction, please contact the Cascadia Capital deal team:
Teague Collins
Managing Director
tcollins@cascadiacapital.com
(206) 436-2576
Firdaus Pohowalla
Managing Director
fpohowalla@cascadiacapital.com
(206) 436-2578