April 24, 2018
Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Reelio, an influencer marketing automation platform, in its acquisition by Fullscreen, a Los Angeles, California-based media company owned by Otter Media, a joint venture of AT&T.
Reelio is a leading influencer marketing platform that helps brands identify and manage top social media influencers. Using data-driven technology, Reelio helps brands, agencies, and publishers effectively reach millennial and Gen Z audiences through their favorite creators on today’s leading digital platforms.
The Reelio platform will be integrated into Fullscreen, building on the company’s existing influencer marketing capabilities and providing best-in-class services to its brand clients. Reelio’s technology offers data-driven automation and AI to connect brands and influencers, complementing what Fullscreen has already built and allowing the company to make the influencer marketing process automated, scalable, and streamlined from start to finish. Incorporating Reelio’s technology will allow Fullscreen’s clients to continue to achieve strong ROI and effectiveness with every influencer marketing campaign executed. Reelio’s existing clients will continue to have access to its platform, along with the full spectrum of Fullscreen brand services to deliver even more value.
Teague Collins, Senior Vice President at Cascadia Capital, commented, “It was a pleasure working with Pete Borum, the CEO/Co-Founder of Reelio, and helping the company review its strategic options. In a short period of time, Pete and his team have built a very impressive influencer marketing platform and partnering with Fullscreen should allow them to build upon their success in the influencer marketing space.”
“The Cascadia team was extremely knowledgeable in the marketing and media technology sector, in addition to possessing deep relevant transaction experience, which proved to be invaluable throughout the process. Selling your company is time consuming, complex and emotional. Cascadia facilitated a very manageable process and we couldn’t have done it without them,” commented Mr. Borum.
The acquisition of Reelio represents another successful transaction for Cascadia’s media, commerce and consumer-enablement technology team. View all of Cascadia’s technology transactions.
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