November 1, 2022
Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Pixlee TurnTo, a US-based industry-leading provider of user-generated content (UGC), ratings and reviews, and influencer marketing solutions, in its acquisition by Emplifi, a leading unified customer experience platform and a portfolio company of Audax Group.
Pixlee TurnTo’s leading-edge, customer-powered solutions give brands the tools they need to leverage authentic customer stories to help drive sales and build community – cost-effectively and at scale. Emplifi will incorporate Pixlee TurnTo’s capabilities across its social marketing, social commerce and customer care workflows as part of its unified CX Cloud platform.
Today more than ever, purchasing decisions are influenced more by social proof and community content than traditional media. Authentic customer stories told through UGC, ratings & reviews, and social media influencers impact customer decisions with 70% considering UGC or reviews before making a purchase. At the same time marketing and ecommerce departments are stretched with budget and resources. Leveraging UGC presents a cost-effective, efficient source of content, while also amplifying the voices of a brand’s most powerful advocates, its customers. Brands turn to Pixlee TurnTo’s solutions to easily identify the right UGC content, surface highlights from positive reviews, and identify influencers to inspire and educate their digital audiences while delivering deeper engagement, higher conversion rates, and increased loyalty.
“Today marks an important milestone for Pixlee TurnTo, as we become part of the Emplifi family,” said Kyle Wong, Chairman and Co-Founder, Pixlee TurnTo. “Our vision has always been to enable community-driven brands to create outstanding experiences for their customers, and we are proud to have joined forces with a company who will enable us to take that vision even further.”
“Cascadia’s deep industry expertise helped us achieve a great outcome by effectively telling our story to the market. We are excited about the opportunities ahead as we accelerate growth and continue to serve brands by leveraging authentic customer stories,” added George Eberstadt, CEO and Co-Founder, Pixlee TurnTo.
“As two respective industry leaders in social & customer community content, Pixlee and TurnTo proved to be agile and nimble through their successful merger in 2021, recognizing a trend in industry consolidation. Now in 2022 after successfully integrating, they have decided to join forces with Emplifi to help take their product to the next level,” said Teague Collins, Managing Director, Cascadia Capital.
Pixlee TurnTo, which is headquartered in San Francisco, has over 90 employees and more than 1,000 customers including GNC, Alo Yoga, Tumi, Carnival Cruise Lines and Kimpton Hotels & Restaurants.
This acquisition represents another successful transaction for Cascadia in the sales & marketing sector. Past transactions include Ballast Point Venture’s investment in Keen Decision Systems and the sale of Influenster to Bazaarvoice.
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