September 10, 2019
Influenster, a product discovery and reviews platform with nearly six million community members worldwide, was acquired by Bazaarvoice, Inc., a provider of product reviews and user-generated content (UGC) solutions. Cascadia Capital served as the exclusive financial advisor to Influenster in this transaction.
The acquisition brings together Influenster’s engaged community of everyday consumers with Bazaarvoice’s software and network of over 6,000 global brand and retailer websites. Through the combined solutions of Bazaarvoice and Influenster, brands will have a single partner to help them build relationships with new and existing customers, create a comprehensive product reviews and UGC strategy, and power word-of-mouth marketing at scale.
Regarding the transaction, Elizabeth Scherle, president and co-founder of Influenster stated, “In navigating the acquisition process, our first priority was to join a company who shares our mission: to better connect consumers and brands through product reviews and user generated content. We worked with Cascadia three years ago to successfully raise our first round of capital and knew that they understood our needs and objectives inside and out. That’s why we were happy to re-engage Teague and team to help Influenster find our new home at Bazaarvoice, the ideal partner for us.”
“Influenster has created an amazing online community with over 38 million product reviews and joining the Bazaarvoice Network creates a platform that better connects brands to their customers,” according to Teague Collins, Managing Director, Cascadia Capital.
The acquisition represents another successful transaction in the technology sector for Cascadia Capital. Cascadia has now closed five technology transactions in 2019.
For more information about this transaction, please contact the Cascadia Capital deal team:
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