October 5, 2018
Cascadia Capital, an investment bank serving middle market clients globally, has acted as the exclusive financial advisor to Indigo Slate, a Washington-based digital marketing agency, in its acquisition by Zensar Technologies Limited (BSE:504067), an India-based digital solutions and technology services company that specializes in partnering with global organizations across industries on their Digital Transformation journey.
Indigo Slate works closely with clients to design and produce the entire suite of communication packages that can be delivered through digital media. With 120 employees located in Seattle and San Francisco, the team brings expertise across strategy and innovation, experience design, audience activation and engagement technology. This acquisition adds more depth and breadth of expertise to Zensar’ s current digital offerings and strengthens Zensar’s capabilities in the fast-growing digital segment. Indigo Slate will also bring marquee Technology, Retail and Manufacturing clients into the Zensar fold.
In 2017, Zensar acquired Foolproof, a UK-based digital experience firm to build its digital services business. Indigo Slate adds complimentary expertise in the US, strengthening and broadening Zensar’s US based customer experience and digital transformation capabilities.
Indigo Slate has been consistently recognized for its leading capabilities and was named an Inc. 5000 company for 2017, the 2nd consecutive year it has earned this award. The agency has managed cutting-edge projects with leading global brands and Fortune 500 companies. It is an outside-in experience innovation agency that focuses on creating smart experiences enabled by a unique combination of skills and advanced technologies. It has a one of a kind CX platform, Ruptive, which sharpens customer experience mapping. Billed as the “world’s first Human Experience Innovation platform,” Ruptive holds a unique place at the intersection of technology and the customer experience.
Sandy Sharma, Co-founder and Chairman, Indigo Slate commented, “We have been on an amazing journey with our clients over the last decade to fulfill our vision to fundamentally change the way humans experience and interact with the brands that touch their lives. With Indigo Slate joining the Zensar family we will now have an exponential ability to deliver on this vision.”
Aaron Duggal, Co-founder and CEO of Indigo Slate added “With Zensar, we are looking forward to more reach and access to new markets, while leveraging their expertise in managing large digital transformation mandates. Both sets of our customers will benefit from this combination of scale, creative thinking, technology platforms and immersive customer experiences.”