January 24, 2022
Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Fresh Consulting, Inc. (“Fresh” or the “Company”) in connection with raising a growth equity investment from The Cynosure Group (“Cynosure”).
The Company, which was founded in 2007 to help clients “stay fresh”, is an integrated consulting firm delivering strategy, design, software, and hardware services together in a unique end-to-end service offering. In addition to mainstream digital transformation offerings that include experience design and app development, Fresh’s focus on innovative technology growth areas such as robotics, autonomous vehicles, AR/VR, and IoT have accelerated its growth. Fresh’s award-winning culture, cutting-edge capabilities, blue-chip customer base, and strong financial profile have propelled the Company’s impressive growth through organic initiatives and strategic acquisitions.
Having made three acquisitions to date, the next phase of Fresh’s strategic plan prioritizes continued execution of the Company’s confident organic and inorganic growth agenda. The capital raised will support the Company’s ability to partner with like-minded innovators who have a similar vision of solving today’s complex problems with tomorrow’s connected technologies and will allow Fresh to expand its geographic footprint.
“Cascadia has been a great, long-term advisor to us as we evolve and grow,” said Jeff Dance, co-founder and CEO of Fresh Consulting. “We are beginning a new chapter of innovative growth, and we’re excited to have Cynosure in our corner as a partner who appreciates the uniqueness of Fresh and the incredible opportunity in front of us.”
“We are proud to have supported Fresh Consulting on this transaction. Cynosure will be a great long-term partner for the Company,” said Hugh Campbell, Managing Director and Co-Head of Cascadia Capital’s Business Services team.
“This transaction is the latest example of our Business Services team’s ability to serve the leading companies in the digital transformation and engineering space. We are excited to track this capable executive team and the entire Fresh Consulting family’s continued success in building fresh experiences and systems people love,” said Nicodemo Esposito, Managing Director and Co-Head of Cascadia’s Business Services team.
The capital raise represents another successful transaction for Cascadia in the digital transformation sector. Past transactions include the sale of Valence to MajorKey and Periscope Equity’s investment in Praecipio Consulting.
For more information about this transaction, please contact the Cascadia Capital Business Services team:
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