September 16, 2021
Cascadia Capital, an investment bank serving middle market clients globally, is pleased to announce that it served as the exclusive financial advisor to Fortella in it’s acquisition by 6sense, a market leading account engagement platform. The move combines Fortella’s AI-driven pipeline intelligence with the 6sense platform, adding essential pipeline planning, forecasting and measurement capabilities to further empower B2B marketing leaders to achieve their pipeline and revenue goals with greater predictability.
The addition of Fortella positions 6sense to build on its already robust suite of account engagement tools to deliver one of the most intelligent and comprehensive RevTech offering. 6sense customers will now have one integrated solution to plan goals, uncover demand, prioritize effort, engage accounts and buying teams, measure impact, and forecast pipeline creating a 360-degree feedback loop to optimize for growth.
Enterprise marketers can utilize these enhanced capabilities to reverse-engineer their revenue funnel and create a repeatable blueprint that maximizes pipeline performance. By increasing efficiencies and reducing the guesswork, the combined platform enables marketers to spend less time on process management and more time driving revenue impact.
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