September 19, 2017
Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Bensussen Deutsch & Associates (“BDA”), the nation’s premier merchandise agency, in their acquisition of SwervePoint, a Boston-based promotional merchandise firm.
This marks the latest acquisition for BDA as it continues its strategic expansion efforts in the United States, Europe and overseas markets. Cascadia has been a long-term partner for BDA, advising on three prior transactions.
BDA provides marketing services and customized branded merchandise to Fortune 1000 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing, and sports and entertainment sponsorship activation. With the acquisition of SwervePoint, BDA will expand service offerings for both BDA and SwervePoint clients, and significantly expand its Boston operations.
“The SwervePoint acquisition is another great chapter in BDA’s strategic growth plan, and provides a compelling win/win outcome for SwervePoint employees and customers joining the growing BDA family,” noted Christian Schiller, Managing Director, Cascadia Capital “We greatly value and appreciate our partnership with BDA, now spanning over 10 years; a clear example of Cascadia’s commitment to serving as a trusted advisor to entrepreneurs and founder-owned companies.”
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