January 6, 2021
Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Audienz, a leading, B2B-focused agency that helps the largest cloud provider brands differentiate their products and drive revenue growth, in its acquisition by The Channel Company, a premier provider of news, insights, events, and marketing services for the technology channel.
Audienz is known in the cloud services industry as a premium agency that has achieved its rapid growth by meeting the market need for services that connect strategic consulting with creative execution. The Channel Company is known as the leader in the technology channel space, offering a breadth and depth of products and services, from its CRN media entity to industry events to marketing and research services. Together the unified company offers an unmatched end-to-end ecosystem enabling its clients to build brand awareness and grow revenue through every channel, including direct-to-consumer.
With a focus on helping companies bridge strategy and creative to build marketing and sales programs that are uniquely effective at achieving business goals, Audienz complements The Channel Company’s existing portfolio of media, events, insights, and marketing services. Combined, The Channel Company will provide a richer value proposition to customers and become a much stronger competitor in the market to drive growth.
“Audienz has built a differentiated position as the preferred go-to-market and sales enablement advisory partner for the most important players in the cloud services market. As such, their prospects for the future are bright,” noted Nicodemo Esposito, Managing Director at Cascadia Capital.
“Partnering with The Channel Company provides Audienz with the resources and complementary capabilities required to help the entire Audienz team achieve its full potential,” added Hugh Campbell, Managing Director at Cascadia Capital. “We wish them the best as they embark on this next phase of outsized growth and we look forward to tracking their collective progress in partnership with The Channel Company.”
“We are very grateful to Cascadia for their expert advice and experience as we navigated a complex transaction in a very challenging environment,” said Fernando Mendez, CEO of Audienz. “Cascadia understood the value of our business and their deep expertise in technology B2B allowed them to provide valuable advice, especially against the backdrop of a global pandemic. Nico, and his team are great to work with!”
The acquisition represents another successful transaction for Cascadia in the marketing technology and services sector. Past transactions include the acquisition of Pathable by Community Brands, the sale of Influenster to Bazaarvoice, and Zensar Technologies’ acquisition of Indigo Slate.
For more information about this transaction, please contact the Cascadia Capital deal team:
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