John Siegler
John Siegler

John Siegler

Managing Director
  • Consumer & Retail

Q & A

“I want my clients, many of whom are entrepreneurs who have poured their lives into their businesses, to know that I understand their business, that I share their enthusiasm for what they are bringing into the marketplace, and that my passion for success matches theirs. This mindset leaves no doubt that my team will work relentlessly to drive results for them.”

  • Q: Trust. Experience. Independence. Results. What does this mean to you?

    Relationships are the cornerstone of our business. Our clients are not customers; they are our partners. Only through thoughtful, direct and nuanced counsel can our clients navigate complex transactions and shifting market cycles. Cascadia is committed to providing institutional-quality services and unique perspectives with the highest degree of integrity. Transactions are important to us, but we also define success more holistically. We are dedicated to adding value to our clients by helping them achieve their long term objectives in a positive, energetic and highly professional manner.

  • Q: What drives you?

    Winning. We accomplish this in two ways: By running energetic, transparent, creative and disciplined processes and by working twice as hard as the other guys. With this approach, I like our odds for a successful outcome.

  • Q: What are you passionate about?

    For 25 years, I have raised private growth capital for more than 75 companies.  In that capacity, I have had a ring side seat advising clients through an often complex and intimidating process where closing the deal is critical to a company’s future. There is nothing more satisfying than digging in to a transaction – getting to know the senior management team on both a professional and personal level, understanding the business model and key growth drivers, customizing the positioning points and core strengths that will appeal to financial and strategic counter-parties, and most importantly, driving a transaction process to a successful conclusion in a timely manner. The combination of thorough preparation and extensive capital markets and industry relationships differentiates our approach, and makes investment banking a lively and exciting business.


John specializes in both M&A execution with both strategic and financial buyers and raising institutional debt and equity for proven growth companies.

He is passionate about helping traditional consumer/retail companies succeed in the new, hyper competitive digital economy by working with them to secure financing that will enable them to develop advanced logistical and payments capabilities, online distribution and analytics tools, and a sophisticated digital customer acquisition strategy and mobile presence.

John’s client strategy is driven by identifying companies that are developing strong brands, building long-term advisory relationships with them, and helping them achieve their financing objectives to take advantage of the confluence of these trends.


John Siegler is a Managing Director at Cascadia Capital and Co-Head of the Consumer & Retail practice. With over 25 years of investment banking experience, John has completed more than 215 transactions, 65% of which were consumer-facing companies composed primarily of restaurants, specialty retail and branded consumer products businesses.

Prior to joining Cascadia, John was the Managing Partner and founder of Capital Run LLC, a Seattle-based investment bank executing middle market consumer, technology, and business services transactions. Previously, he developed the digital media practice for America’s Growth Capital in Menlo Park, CA.  Prior to AGC, he established and directed the Seattle corporate finance operations for Volpe Brown Whelan and Dain Rauscher Wessels. Earlier in his career, John was Head of the Private Placement Departments at Montgomery Securities and Piper Jaffray. Prior to that, John oversaw PaineWebber Development Corporation’s west coast office and was a senior investment officer at Aetna Life and Casualty in Hartford, CT.

John’s non-profit work includes serving as a director of the Casey Health Institute and Foundation in Washington D.C. and the ACT Theatre and Foundation in Seattle.  He is also Chairman of the Pacific Northwest branch of the Princeton Prize for Race Relations, Co-chair of the St. Albans School for Boys Centennial Campaign, and Regional Director of Princeton’s Aspire Campaign.

John earned a B.A. with honors from Princeton University (1977) and an M.B.A from the University of Chicago (1982).


John has deep expertise across the consumer landscape and is pleased to share his expertise.  View more resources here.

Trust. Experience. Independence. Results.

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