We are pleased to share the 2H 2024 Sales & Marketing Tech Industry report, complete with insightful analysis, comprehensive industry trends, and detailed M&A and capital raise data.
Key Takeaways:
- Macroeconomic Update: Amid cooling inflation, recent interest rate cuts and resilient consumer spending, the US economy is showing signs of achieving a coveted soft landing
- Sales & Marketing Industry: The sales & marketing tech industry is expected to reach $1,393B by 2027, driven by nascent technology, changing customer behavior and an increased focus on customer experience
- Recent Trends: Gen AI, shifting data practices and the proliferation of social commerce are helping to transform the sales & marketing landscape
- Transaction Activity: M&A activity picked up in 1H 2024 compared to 1H 2023 while capital raise activity experienced a slight decrease