Sales & Marketing Tech Industry Report – 1H-2024

We are pleased to share the 1H 2024 Sales & Marketing Tech Industry report, complete with insightful analysis, comprehensive industry trends, and detailed M&A and capital raise data.

Key Takeaways:

  • Macroeconomic Update: Despite economic optimism and a strong job market, recent inflation data has put a damper on market sentiment
  • Sales & Marketing Industry: Driven by Gen AI, evolving consumer behavior and an increased focus on customer experience, the sales & marketing tech industry is expected to reach $1,393B by 2027
  • Recent Trends: Nascent technologies, the proliferation of social commerce and increased investments in CX are helping to transform the sales & marketing landscape
  • Transaction Activity: In Q4 2023, both M&A and capital raise activity continued to increase signaling a potential recovery in market activity
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