We are pleased to share the 1H 2024 Sales & Marketing Tech Industry report, complete with insightful analysis, comprehensive industry trends, and detailed M&A and capital raise data.
Key Takeaways:
- Macroeconomic Update: Despite economic optimism and a strong job market, recent inflation data has put a damper on market sentiment
- Sales & Marketing Industry: Driven by Gen AI, evolving consumer behavior and an increased focus on customer experience, the sales & marketing tech industry is expected to reach $1,393B by 2027
- Recent Trends: Nascent technologies, the proliferation of social commerce and increased investments in CX are helping to transform the sales & marketing landscape
- Transaction Activity: In Q4 2023, both M&A and capital raise activity continued to increase signaling a potential recovery in market activity