Cascadia Capital, an investment bank serving middle market clients globally, is pleased to announce that it served as the exclusive financial advisor to Fortella in it’s acquisition by 6sense, a market leading account engagement platform. The move combines Fortella’s AI-driven pipeline intelligence with the 6sense platform, adding essential pipeline planning, forecasting and measurement capabilities to further empower B2B marketing leaders to achieve their pipeline and revenue goals with greater predictability.
The addition of Fortella positions 6sense to build on its already robust suite of account engagement tools to deliver one of the most intelligent and comprehensive RevTech offering. 6sense customers will now have one integrated solution to plan goals, uncover demand, prioritize effort, engage accounts and buying teams, measure impact, and forecast pipeline creating a 360-degree feedback loop to optimize for growth.
Enterprise marketers can utilize these enhanced capabilities to reverse-engineer their revenue funnel and create a repeatable blueprint that maximizes pipeline performance. By increasing efficiencies and reducing the guesswork, the combined platform enables marketers to spend less time on process management and more time driving revenue impact.
Key Acquisition Highlights:
- Together, 6sense and Fortella reach across today’s marketing and sales data silos to align revenue teams around a predictable, unified methodology to achieve pipeline and revenue goals
- Fortella’s powerful AI will enable 6sense customers to predict and generate detailed go-to-market pipeline plans by starting with their revenue goals and working backwards
- Fortella’s AI-driven pipeline intelligence monitors progress towards goals, identifies gaps and provides early warning signals. Combined with the 6sense platform, it will recommend revenue generation tactics with the greatest impact to close the pipeline gaps.
For more information about this transaction, please contact: