Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Delicious Brains in the acquisition of its WordPress plugins business by WP Engine, a portfolio company of Silverlake.
WP Engine, one of the world’s most trusted WordPress technology companies, has acquired five popular developer-centric tools for WordPress from Delicious Brains, strengthening the company’s offerings for both traditional and headless managed WordPress. The plugins have a total installed base of approximately 4 million users and are widely adopted by WP Engine’s customers. The acquired software includes Advanced Custom Fields (ACF), WP Migrate, WP Offload Media, WP Offload SES, and Better Search Replace.
Delicious Brains Inc was established in 2012 by Founder & CEO Brad Touesnard with the humble goal of building a profitable software company, starting with a pro version of the free WP Migrate plugin. Fast forward to the present and the business has grown to five products and a team of over 20 people across five continents.
Mr. Touesnard wasn’t originally contemplating an exit, until he considered selling the plugin side of the business and maintaining SpinupWP, an app that serves as a cloud-based server control panel. This was a highly attractive option for a serial entrepreneur that wanted to lean into the software company he’d built and loved.
“Cascadia was wonderful to work with from the upfront negotiations, through due diligence and in the final stages,” said Mr.Touesnard. “I would highly recommend Cascadia to entrepreneurs considering options for a future exit of their business.”
“It was a pleasure to work with Brad on this transaction,” added Cascadia Capital Managing Director Matt Riendeau. “I’m glad he will be able to focus his time, energy and attention on SpinupWP. The prospects for that plugin are very bright.”
For more information about this transaction, please contact the Cascadia Capital deal lead: