American Capital, Ltd. (Nasdaq: ACAS) (“American Capital”) has committed up to $75 million in financing for Bensussen, Deutsch & Associates, LLC (“BDA” or the “Company”), a merchandise agency leader providing marketing services and customized branded merchandise solutions to Fortune 1000 enterprises.
Cascadia Capital, who has worked alongside BDA in prior transactions, served as the company’s exclusive financial advisor.
“Every successful company has its stable of trusted partners, who jump in the trenches on key initiatives,” said Jay Deutsch, CEO and Co-Founder of BDA, Inc. “Cascadia Capital is that partner to BDA. We see massive opportunity to expand our business and Cascadia’s strategic guidance will be invaluable as we enter this next phase of our growth.”
BDA serves clients in multiple business segments, including major sports leagues, global entertainment, consumer electronics, automotive, consumer packaged goods, beverage, retail, hospitality, financial, medical, energy and heavy machinery industries. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated e-Commerce marketing and sports and entertainment sponsorship activations. BDA was founded in 1984 and is based in Woodinville, WA with additional offices around the United States and in China.
After an extensive process, American Capital proved to be the best partner to take advantage of BDA’s vast growth opportunities, both in North America and abroad. In addition to growth capital, American Capital brings additional in-house resources and cross-industry expertise to accelerate BDA’s strategic planning and growth.