Cascadia Advises Thrio in Acquisition by Nextiva

Thrio Logo has been acquired by Nextiva Logo

Cascadia Capital, an investment bank serving middle market clients globally, is pleased to announce it acted as the exclusive financial advisor to Thrio, a CX platform for customer support, in its acquisition by Nextiva, a unified customer experience solution backed by Goldman Sachs Asset Management.

Thrio is an award-winning contact center software provider renowned for its expertise in AI-driven customer experience. From customer service to sales enablement, Thrio’s cloud-native Contact Center as a Service (CCaaS) platform is equipped to handle inbound and outbound voice, SMS, chat, email, and social interactions – thereby facilitating hybrid communication and driving efficient and effective workflows.

Nextiva is an early mover in the connected conversations space and now powers billions of conversations. The acquisition of Thrio signifies the next step in Nextiva’s mission to democratize customer experience technology for businesses of all sizes. Thrio’s full suite of capabilities will be available in one, cohesive experience with Nextiva customers gaining immediate access to Thrio’s offerings. The shared commitment to a common goal reinforces the consistent vision Nextiva has upheld for over 15 years of democratizing access to CX technologies – underscoring the alignment of vision between Nextiva and Thrio

“Throughout the intricate process, Cascadia showcased unwavering commitment, expertly guiding us on our distinctive journey to unlock substantial value and attain a remarkable outcome alongside a strategically aligned partner,” said Edwin Margulies, CEO of Thrio.

“Guided by a team of seasoned operators with a track record of successful exits, Thrio’s cutting-edge technology is reshaping the customer experience landscape by optimizing the crucial touchpoint between brands and customers. Having built an innovative solution, Thrio is now joining Nextiva, a strategically aligned partner that shares a common vision,” added Teague Collins, Cascadia Capital Managing Director.

Related Transactions

This acquisition represents another successful transaction for Cascadia in the Sales & Marketing Technology sector. Past transactions include:

Granify Logo has been acquired by Bazaarvoice Logo a portfolio company of Thomas H. Lee Partners Logo
VanillaSoft Logo has received a growth equity investment from Tritium Partners Logo
Pixlee TurnTo Logo has been acquired by Emplifi, a portfolio company of Audax Group Logo
Keen Decision Systems Logo has received an investment from Ballast Point Ventures Logo
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