has entered into a strategic partnership with
Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Simon Pearce, a Vermont-based maker of handblown glass and handmade pottery, in its strategic partnership with SBJ Capital, a private investment firm based in the San Francisco Bay Area.
Simon Pearce, founded in 1971, has built a renowned reputation for exceptional craftsmanship and design, becoming a symbol of American artisanship. The partnership with SBJ Capital will support Simon Pearce’s commitment to creating quality artisan products and expanding the brand’s reach while preserving its 50-year legacy of handcrafted design. Known for iconic barware, including the Ascutney Double Old Fashioned glass, and the Evergreen Collection, all Simon Pearce designs are handmade, one at a time, in its East Coast operations.
“This partnership is a pivotal step in expanding our reach, allowing more customers to experience our artisanal designs while preserving the spirit of our brand,” said Jay Benson, CEO of Simon Pearce. “SBJ shares our passion for high-quality, handmade products and truly values the people and legacy that make Simon Pearce unique.”
SBJ Capital has a history of partnering with founder- and family-owned businesses, providing capital and strategic guidance to drive long-term growth. “We are honored to partner with Simon, Jay, and their team to continue offering the Company’s beautiful, handmade products to current and new customers,” said Ben Landis, Managing Director at SBJ Capital. “Simon Pearce is a one-of-a-kind American brand admired for its heritage, authenticity, and exceptional craftsmanship.”
Cascadia Capital leveraged its expertise in the branded consumer goods sector to facilitate Simon Pearce’s partnership with SBJ Capital. The transaction reflects the continued interest in high-quality, artisan brands with deep consumer loyalty and a strong heritage.
“Cascadia’s expertise and guidance throughout this process were invaluable,” added Mr. Benson. “They truly understood the essence of our brand and were critical in successfully completing our partnership with SBJ Capital, who is the ideal strategic partner for Simon Pearce. We couldn’t be more pleased with their support in achieving this milestone for our company.” “Simon Pearce is an extraordinary brand with a deeply loyal following, a rich history, and significant growth potential,” said William Susman, Managing Director at Cascadia Capital. “It was a privilege to work with their team and to help bring this partnership to fruition. We’re excited to see Simon Pearce thrive with SBJ Capital’s support.”