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Cascadia Capital, an investment bank serving middle-market clients globally, today announced it acted as the exclusive financial advisor to Insignia Capital Group on the combination of Oxford Road, a leading audio and podcasting agency, and Veritone One, an innovator in creator-based video and influencer advertising. The transaction aims to create the world’s largest podcast-focused agency and positions the combined organization as a leader in the growing field of creator-based media.
This union strategically merges Oxford Road’s international reach and market innovation with Veritone One’s advanced technology stack and data-driven expertise in creator-based video, influencer marketing, and streaming audio. Both companies will continue to operate independently in the near term, with a view to unifying their services under a lead brand that aims to offer unmatched access to podcasting, streaming audio, radio, and creator-based video channels. The transaction highlights the industry’s shift toward comprehensive audio and influencer solutions that drive measurable results and expand a brand’s reach.
“Brands have been missing out on the full power of audio and creator-led content because these highly fragmented channels are challenging for firms without deep subject matter expertise,” said Dan Granger, CEO of the newly combined organization. “Our mission is to redefine the value of these channels for advertisers. With Veritone One’s industry-leading tech and data platform, in combination with Oxford Road’s innovation on behalf of brands, we’re creating an agency that sets a new standard.”
“The advertising industry continues to rapidly evolve as brands seek more effective ways to reach consumers,” added Tony Broglio, President and Partner at Insignia Capital Group. “We believe these two businesses are at the forefront of digital marketing’s next great evolution with the transformative growth of audio and creator-based advertising. By combining forces, we are empowering brands with unprecedented access to innovative solutions and influential creator networks, setting a new benchmark for the industry.”
“The combination of Oxford Road and Veritone One is a testament to the rapid evolution within the digital technology and advertising technology sectors,” said Muizz Kheraj, Managing Director at Cascadia Capital. “As digital media consumption grows, brands are increasingly looking for comprehensive solutions that integrate cutting-edge technology, data insights, and performance-driven strategies across multiple platforms. This transaction underscores the unique opportunities within the sector for innovation and scale in the creator and audio-driven advertising spaces.”
“Cascadia Capital was instrumental in making this transformative opportunity to create the leader in our space a reality for our team and clients. We are grateful for their guidance and expertise, which lea us to the ideal partner in Insignia Capital to support our vision and help us realize the full potential of combining Oxford Road and Veritone One,” noted Mr. Granger.