Cascadia Advises Granify in its Acquisition by Bazaarvoice

Granify Logo has been acquired by Bazaarvoice Logo a portfolio company of Thomas H. Lee Partners Logo

Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Granify, a leading AI-driven conversion optimization platform, in its acquisition by Bazaarvoice, a full-funnel eCommerce suite with user-generated content (UGC) and social commerce capabilities.

The acquisition demonstrates Bazaarvoice’s commitment to investing in leading-edge technology in order to deliver a seamless shopping experience and accelerate revenue lift. By avoiding personal identifiable information (PII) and using advanced AI and machine learning technology, Granify’s contextualization software overcomes major barriers to creating tailored on-site experiences, combining in-session shopper behavioral data with contextual signals thereby identifying key moments in a shopper’s journey to drive increased online conversion and sales.

Granify leverages AI and machine learning to analyze shoppers’ behavioral and contextual data to create a highly personalized and engaging experience by serving the right content to the right shopper at the right moment. Granify’s solution enhances the shopping experience with social proof, tailored search results, inventory levels, UGC, pricing, and customized offers, all timed perfectly within the consumer’s journey. When combined with Bazaarvoice’s product and UGC data, retailers and brands will be able to create highly tailored shopping experiences for every customer within one platform.

“Granify was founded on the premise that shoppers expect tailored, relevant and engaging shopping experiences,” says Jeff Lawrence, founder and CEO, Granify. “By analyzing thousands of behavioral and contextual data points for every shopping session, Granify identifies opportunities to serve shoppers with the right information at the right moment to make informed buying decisions. This improves the shopping experience and, in turn, increases brands’ and retailers’ revenue. By joining Bazaarvoice, we are able to couple our unique capabilities with their full-funnel content solutions to ensure brands and retailers are providing exceptional shopping experiences for consumers that help them to convert.”

As consumers seek a tailored shopping experience and brands look to differentiate in an increasingly competitive eCommerce environment, solutions that improve customer experience as well as eCommerce conversion are in high demand.

“Cascadia played a crucial role in unlocking value and helping us navigate the intricacies of a complex cross-border transaction, demonstrating an unwavering commitment and offering strategic guidance that helped us achieve a great outcome for our company, employees and shareholders” added Jeff Lawrence, CEO and founder, Granify.

“Granify sits at the nexus of AI and eCommerce with a powerful solution that benefits customers as well as brands and retailers. After building an industry-leading solution over the past decade, Granify is now entering into its next stage with a bright future ahead as part of Bazaarvoice’s eCommerce suite” according to Teague Collins, Managing Director, Cascadia Capital.


Related Transactions

This acquisition represents another successful transaction for Cascadia in both the Retail Technology and Sales & Marketing Technology sectors. Past transactions include:

Pixlee TurnTo Logo has been acquired by Emplifi, a portfolio company of Audax Group Logo
Bulletin, Inc.  Logo has been acquired by Emerald Holdings, Inc.  Logo
Keen Decision Systems Logo has received an investment from Ballast Point Ventures Logo
Perfect Corp. Logo has received an equity investment from Goldman Sachs Logo
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