Cascadia Advises BDA on the Acquisition of SwagUp

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Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Bensussan Deutsch & Associates (BDA), the world’s leading Merchandise Agency™ for Fortune 1000 enterprise companies, entertainment properties, and activation partner for iconic sports leagues and teams around the globe, on the acquisition of promotional products and software company, SwagUp. The acquisition reinforces BDA’s commitment to offering brands technology solutions that simplify the ordering and fulfillment of customized, curated branded merchandise.

SwagUp e-commerce platform eliminates friction in the creation and distribution of custom merchandise. SwagUp services a customer base ranging from nimble tech startups to enterprise accounts seeking an efficient, best-in-class technology platform with which to create, manage, and ship swag.

“SwagUp and BDA share the same commitment to delivering incredible branded merchandise to customers – white glove service, seamlessly delivered and supported by the very best technology solutions,” said Jay Deutsch, CEO and Co-founder of BDA. “Michael and the team at SwagUp embrace the same energy and passion on which we founded BDA over 40 years ago. This spirit, combined with SwagUp’s tech-first approach, makes SwagUp both a strategic and natural addition to our BDA portfolio and growth plans.”

“We’ve long admired BDA as the largest independently owned company in the space, bringing a unique combination of scale and entrepreneurial spirit,” said Michael Martocci, Chief Swag Officer of SwagUp. “With the resources of BDA now behind us, we will continue to elevate this process so that we can bring a best-in-class experience to enterprise customers, and remove friction from the distribution and ordering process. We look forward to unlocking new levels of engagement with customers and employees with Jay and the team.”

This is the 5^th transaction on which Cascadia has advised BDA.

“Cascadia has been a trusted partner throughout our journey, and their deep understanding of our business and expertise have been impactful in supporting our growth initiatives,” said Mr. Deutsch. “We’re thrilled with the outcome of this transaction and grateful for the long-standing relationship we’ve built with the Cascadia team.”

“We are honored to have supported BDA in this strategic acquisition,” said James Cartales, Managing Director at Cascadia Capital. “Our long-term partnership with the exceptional team at BDA has supported their growth journey, and we are pleased to have played a role in this highly significant business combination in the promotional merchandise industry which enhances BDA’s client-facing technology capabilities and market reach.”