We are pleased share Cascadia’s Spring 2025 Protein Industry Update, which highlights key dynamics shaping the $104.6B U.S. refrigerated meat and poultry market.
As the largest perimeter category in grocery, the protein sector continues to attract strong investor interest—particularly given its fragmented landscape and ongoing consolidation trends.
In this report, we explore:
- The rebound of self-identified meat eaters to pre-2019 levels
- Shifting consumer behaviors and demographic drivers
- Inflation’s ongoing impact on pricing and purchase decisions
- M&A activity and expectations heading into the second half of 2025
If you’re evaluating investment opportunities in the protein space or adjacent categories and would like to connect to discuss what we’re seeing in the market or opportunities we’re tracking, we would welcome a conversation.
