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Cascadia Capital, an investment bank serving middle market clients globally, is pleased to announce it acted as the exclusive financial advisor to Thrio, a CX platform for customer support, in its acquisition by Nextiva, a unified customer experience solution backed by Goldman Sachs Asset Management.

Thrio is an award-winning contact center software provider renowned for its expertise in AI-driven customer experience. From customer service to sales enablement, Thrio’s cloud-native Contact Center as a Service (CCaaS) platform is equipped to handle inbound and outbound voice, SMS, chat, email, and social interactions – thereby facilitating hybrid communication and driving efficient and effective workflows.

Nextiva is an early mover in the connected conversations space and now powers billions of conversations. The acquisition of Thrio signifies the next step in Nextiva's mission to democratize customer experience technology for businesses of all sizes. Thrio’s full suite of capabilities will be available in one, cohesive experience with Nextiva customers gaining immediate access to Thrio's offerings. The shared commitment to a common goal reinforces the consistent vision Nextiva has upheld for over 15 years of democratizing access to CX technologies – underscoring the alignment of vision between Nextiva and Thrio

“Throughout the intricate process, Cascadia showcased unwavering commitment, expertly guiding us on our distinctive journey to unlock substantial value and attain a remarkable outcome alongside a strategically aligned partner,” said Edwin Margulies, CEO of Thrio.

“Guided by a team of seasoned operators with a track record of successful exits, Thrio's cutting-edge technology is reshaping the customer experience landscape by optimizing the crucial touchpoint between brands and customers. Having built an innovative solution, Thrio is now joining Nextiva, a strategically aligned partner that shares a common vision,” added Teague Collins, Cascadia Capital Managing Director.

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Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Granify, a leading AI-driven conversion optimization platform, in its acquisition by Bazaarvoice, a full-funnel eCommerce suite with user-generated content (UGC) and social commerce capabilities.

The acquisition demonstrates Bazaarvoice’s commitment to investing in leading-edge technology in order to deliver a seamless shopping experience and accelerate revenue lift. By avoiding personal identifiable information (PII) and using advanced AI and machine learning technology, Granify’s contextualization software overcomes major barriers to creating tailored on-site experiences, combining in-session shopper behavioral data with contextual signals thereby identifying key moments in a shopper’s journey to drive increased online conversion and sales.

Granify leverages AI and machine learning to analyze shoppers’ behavioral and contextual data to create a highly personalized and engaging experience by serving the right content to the right shopper at the right moment. Granify’s solution enhances the shopping experience with social proof, tailored search results, inventory levels, UGC, pricing, and customized offers, all timed perfectly within the consumer’s journey. When combined with Bazaarvoice's product and UGC data, retailers and brands will be able to create highly tailored shopping experiences for every customer within one platform.

“Granify was founded on the premise that shoppers expect tailored, relevant and engaging shopping experiences,” says Jeff Lawrence, founder and CEO, Granify. “By analyzing thousands of behavioral and contextual data points for every shopping session, Granify identifies opportunities to serve shoppers with the right information at the right moment to make informed buying decisions. This improves the shopping experience and, in turn, increases brands’ and retailers’ revenue. By joining Bazaarvoice, we are able to couple our unique capabilities with their full-funnel content solutions to ensure brands and retailers are providing exceptional shopping experiences for consumers that help them to convert.”

As consumers seek a tailored shopping experience and brands look to differentiate in an increasingly competitive eCommerce environment, solutions that improve customer experience as well as eCommerce conversion are in high demand.

“Cascadia played a crucial role in unlocking value and helping us navigate the intricacies of a complex cross-border transaction, demonstrating an unwavering commitment and offering strategic guidance that helped us achieve a great outcome for our company, employees and shareholders” added Jeff Lawrence, CEO and founder, Granify.

“Granify sits at the nexus of AI and eCommerce with a powerful solution that benefits customers as well as brands and retailers. After building an industry-leading solution over the past decade, Granify is now entering into its next stage with a bright future ahead as part of Bazaarvoice’s eCommerce suite” according to Teague Collins, Managing Director, Cascadia Capital.


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Cascadia Capital, an investment bank serving middle market clients globally, is pleased to announce our client FusionAuth, a customer identity platform built for developers, has received a $65 million growth equity investment from Updata Partners, a leading growth equity firm. With this investment, FusionAuth will scale go-to-market and product development to meet increasing demand for its modern, developer-centric approach to customer identity.  

Founded in 2018, FusionAuth is profitable and bootstrapped itself prior to this investment. The platform is deployed across six continents with more than 450 customers, including major brands, such as Frontdoor, Oppenheimer & Co. Inc., and Stihl. This funding builds on a strong history of innovation and growth for the company, which has more than doubled revenue each year. With a free community edition that has more than 13 million downloads, FusionAuth enables developers to easily add registration, login, and user management features to their applications, all built on industry standards.

“Authentication is a mission-critical component for most applications, but engineering and product teams can no longer afford to take on the risk and complexity required to build their own solutions,” said FusionAuth founder and CEO Brian Pontarelli. “FusionAuth is transforming customer identity with a feature-rich platform that makes it easy for developers to install and run anywhere then integrate with anything in minutes.”

Developers use FusionAuth for multifactor authentication, passwordless login, passkey support, machine-to-machine authentication, security controls, and advanced threat detection. The company boasts a robust library of APIs, SDKs, and the ability to work with any language or architecture.

FusionAuth is the only authentication solution with complete hosting flexibility. It can be deployed on nearly any computer anywhere in the world. This allows developers to run FusionAuth locally, on virtual/cloud servers, or on dedicated hardware — even without an internet connection — or leverage FusionAuth’s worldwide managed hosting called FusionAuth Cloud.

“The proverb ‘necessity is the mother of invention’ can describe the origin stories of many developer-centric infrastructure software companies. When Brian Pontarelli and Daniel DeGroff needed a customer identity solution for a project, they evaluated existing open source and commercial alternatives. Dissatisfied with the available options, they elected to build the customer identity solution they wanted. Brian and Daniel's API-first, downloadable approach resonated with practitioners who embraced the community edition and clamored for support, premium features, and a hosted version,” noted Matt Riendeau, Cascadia Managing Director. “Updata's board-level guidance and capital infusion will help FusionAuth capitalize on strong product and market fit by raising awareness and further accelerating revenue growth.”

“Working with Cascadia was awesome!” Pontarelli added. “They understood our industry deeply and helped articulate our business and value to potential partners. Their team was quick to respond with great insights, data, reports, and analysis.”

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Cascadia Capital, one of the nation's most active independent middle-market investment banks, is pleased to announce that Ron Rivera has joined the firm as a Managing Director in the Software/Technology group. Mr. Rivera is based in Atlanta and will focus on providing M&A and corporate finance advisory to Cascadia’s clients across the broader Software/Technology industry landscape, including Enterprise Software, Mobility/Automotive Technology & Services and Tech-enabled Services.

With over 30 years of investment banking experience, Mr. Rivera has advised public and private clients, and investors on successful transactions totaling over $15 billion in value. He has closed landmark Software/Technology and Mobility transactions with notable clients and counterparties including Accenture, Belkin, The Michelin Group, Nuance Communications, Oracle, Salesforce.com, Zones, Goldman Sachs, Bregal Sagemount, The Gores Group, Marlin Equity, and many other market-leading companies and private equity firms.

“We are thrilled to add Ron to the Cascadia team,” said Michael Butler, Cascadia Chairman & CEO.  “He is a respected veteran technology banker and brings with him deep relationships and extensive industry knowledge that augments the expertise of our Software/Technology team and extends our leading position in those segments. Adding a Managing Director of Ron’s caliber enhances the exceptional service and capability we deliver to our clients.”

Prior to joining Cascadia, Mr. Rivera was a Partner with Drake Star Partners and previously served as Managing Director, Head of U.S. Technology, Media & Telecom Investment banking at Deloitte Corporate Finance LLC. Previously, Mr. Rivera has served in senior advisory roles with nationally and internationally recognized investment banks and has built successful investment banking practices in key technology markets such as San Francisco/Silicon Valley, New York, Boston, and the Southeast.

Cascadia is a premier investment bank with an exceptional track record, team, and reputation,” said Mr. Rivera. “The firm is terrifically positioned with its expanded national presence, broadened capabilities, and clear market momentum.  I am honored to join Michael and his outstanding team of professionals and excited to help add to our leading franchises in Software/Technology and Mobility.”

To connect with Mr. Rivera, please reach out to rrivera@cascadiacapital.com.

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Ron Rivera is Managing Director in Cascadia Capital’s Technology/Software group and is based in Atlanta. Prior to joining Cascadia, Ron was a Partner with Drake Star Partners and previously served as Managing Director, Head of U.S. Technology, Media & Telecom Investment banking at Deloitte Corporate Finance LLC. Previously, Ron served in senior investment banking roles with nationally and internationally recognized investment banks.

Ron’s transaction experience includes over 30 years of investment banking and M&A advisory services to public and private clients, and investors within various sectors of the broad technology and software industries. Ron’s primary sector coverage focus includes enterprise software and related technology segments (“Software”) and Mobility/Automotive Technology & Services (“Mobility”). In addition, Ron has significant coverage experience in the areas of tech-enabled business services, internet/digital media, electronics, financial technology (including payments) and health care information technology & services (HCIT).

Over his career, Ron has led landmark Software and Mobility transactions with clients and counterparties including Accenture, Belkin, BlackBerry, Bose, Daimler, The Michelin Group, Nuance Communications, Oracle, Panasonic, Salesforce.com, Zones, Goldman Sachs, Bregal Sagemount, The Gores Group, Marlin Equity, and many other market-leading companies and private equity firms.

Ron holds a BA, Economics from Colorado State University, where he was also a member of its varsity baseball team.

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Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Stromasys, an industry leader in enterprise-class emulation solutions for legacy systems, in its acquisition by Partner One, one of the fastest growing enterprise software conglomerates.

Founded in 1998, Stromasys has revolutionized the field of legacy system modernization, allowing businesses to run their critical applications on modern, secure hardware platforms and on the Cloud, without sacrificing performance or functionality. The company's flagship product, Charon, is widely recognized as the industry standard for emulation, with support for a wide range of legacy systems.

Partner One's acquisition marks a major milestone for Stromasys. The financial strength, resources, and expertise of Partner One will enable Stromasys to expand its reach, accelerate its growth, and continue to innovate and deliver world-class emulation solutions to its customers.

"We are excited to welcome Stromasys to the Partner One family," said Nick Riuma, Principal at Partner One. "Stromasys is a world-class company with a strong track record of innovation and customer service. We are confident that our investment will enable Stromasys to continue to grow and deliver best-in-class solutions to its customers."

"We are thrilled to join forces with Partner One," said John Prot, CEO of Stromasys. "Partner One's investment is a strong vote of confidence in our team, our products, and our vision. Partner One's support will provide a tremendous growth opportunity for Stromasys and allow us to expand our reach and continue to deliver exceptional value to our customers."

“We were pleased to assist Stromasys on this transaction as it prepares for its next stage of growth with Partner One. The company is the pioneer in legacy hardware virtualization and remains the dominant platform in the market, helping large enterprises extend the lifecycle of mission critical legacy applications, whether on-prem or in the cloud,” added Matt Riendeau, Managing Director at Cascadia Capital.

Stromasys will continue to operate as an independent company within Partner One's successful portfolio of enterprise software companies. Stromasys customers can expect the same exceptional value and experience that they have come to expect over the years.

For more information about this transaction, please contact the Cascadia Capital deal team members listed below.

Matt Riendeau
Managing Director
mriendeau@cascadiacapital.com
(206) 436-2568

Nick Meyers
Vice President
nmeyers@cascadiacapital.com
(714) 400-8434

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The Software group has a long-standing history of working with leading software companies across the globe. They have extensive M&A and Financing transaction experience within the Technology and Media sectors, as well as prior operational and corporate development expertise.

We leverage our deep domain and sub-vertical industry expertise, to uniquely position our clients’ people, business models and technology, to optimize value and outcomes with the most appropriate strategic acquirers and private equity investors. Notable counterparties with our clients include Oracle, Nuance, Symantec, Microsoft, Google, Thomson Reuters, Rakuten, Tibco, Nice Systems, TA Associates, Technology Crossover Ventures (TCV), Great Hill Partners, JMI Equity, Providence Equity and Primus Capital.

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