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John Lanza, Managing Director

Cascadia, a leading investment banking firm, is excited to announce the appointment of John Lanza as a Managing Director in the Business Services group. Mr. Lanza will focus on expanding the firm's expertise specifically in Facilities Services (both residential and commercial), Residential Services, and Workforce Management.

With a distinguished career spanning over 20 years in investment banking, Lanza brings a wealth of experience and a proven track record in the Business Services sector. He has successfully completed over 70 transactions, specializing in M&A sell-side, buy-side, board advisory, and capital raising. His deep focus on and expertise within the sub-sectors he covers has positioned him as a trusted advisor to numerous clients.

Before joining Cascadia, Mr. Lanza served as a Managing Director at DC Advisory and Stifel, following a decade of impactful work at Bank of America Merrill Lynch. He holds an MBA from Harvard Business School, an MS from the University of Virginia, and a BS from Boston College.

John Lanza joins Cascadia at an opportune time as the firm continues to build on its momentum in the Business Services sector. His appointment follows the recent addition of Connor Mitchell to the group, further strengthening Cascadia's capabilities and commitment to providing top-tier advisory services.

“We believe that asset efficient businesses will lead the next cycle and we are building out our services team to better support our clients in this space, with a particular focus on residential services, which John has deep and relevant expertise,” said Cascadia Chairman & CEO Michael Butler.

"I am thrilled to join Cascadia and contribute to the growth of the Business Services group," said Mr. Lanza. "The firm's dedication to expanding its presence in high-growth sectors aligns perfectly with my professional background and expertise. I look forward to working with the talented team at Cascadia to deliver exceptional results for our clients."

"Cascadia has significantly expanded its sector coverage and product offerings over the past 24 months with over a dozen senior hires and promotions," added Mr. Butler. "We are particularly focused on enhancing our presence and capabilities in leading growth sectors. John's extensive experience and expertise make him an invaluable addition to our team."

Mr. Lanza will be located in Cascadia’s New York office alongside Tim Lufkin, who joined the Financial Sponsors Group in February 2024, as well as William Susman and Ilya Seglin, who joined Cascadia’s Consumer team following Cascadia’s acquisition of Threadstone Capital in January 2024.

To learn more about Mr. Lanza, please visit his profile here.
To learn more about Cascadia's Business Services investment banking services, click here.

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John Lanza, Managing Director

Cascadia, a leading investment banking firm, is excited to announce the appointment of John Lanza as a Managing Director in the Business Services group. Mr. Lanza will focus on expanding the firm's expertise specifically in Facilities Services (both residential and commercial), Residential Services, and Workforce Management.

With a distinguished career spanning over 20 years in investment banking, Lanza brings a wealth of experience and a proven track record in the Business Services sector. He has successfully completed over 70 transactions, specializing in M&A sell-side, buy-side, board advisory, and capital raising. His deep focus on and expertise within the sub-sectors he covers has positioned him as a trusted advisor to numerous clients.

Before joining Cascadia, Mr. Lanza served as a Managing Director at DC Advisory and Stifel, following a decade of impactful work at Bank of America Merrill Lynch. He holds an MBA from Harvard Business School, an MS from the University of Virginia, and a BS from Boston College.

John Lanza joins Cascadia at an opportune time as the firm continues to build on its momentum in the Business Services sector. His appointment follows the recent addition of Connor Mitchell to the group, further strengthening Cascadia's capabilities and commitment to providing top-tier advisory services.

“We believe that asset efficient businesses will lead the next cycle and we are building out our services team to better support our clients in this space, with a particular focus on residential services, which John has deep and relevant expertise,” said Cascadia Chairman & CEO Michael Butler.

"I am thrilled to join Cascadia and contribute to the growth of the Business Services group," said Mr. Lanza. "The firm's dedication to expanding its presence in high-growth sectors aligns perfectly with my professional background and expertise. I look forward to working with the talented team at Cascadia to deliver exceptional results for our clients."

"Cascadia has significantly expanded its sector coverage and product offerings over the past 24 months with over a dozen senior hires and promotions," added Mr. Butler. "We are particularly focused on enhancing our presence and capabilities in leading growth sectors. John's extensive experience and expertise make him an invaluable addition to our team."

Mr. Lanza will be located in Cascadia’s New York office alongside Tim Lufkin, who joined the Financial Sponsors Group in February 2024, as well as William Susman and Ilya Seglin, who joined Cascadia’s Consumer team following Cascadia’s acquisition of Threadstone Capital in January 2024.

To learn more about Mr. Lanza, please visit his profile here.
To learn more about Cascadia's Business Services investment banking services, click here.

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John Lanza is a Managing Director at Cascadia Capital focused on Business Services. He is based in Cascadia's New York Office

John has more than 20 years of investment banking experience focused on the Facilities Services and Workforce Management sectors. He has orchestrated hundreds of processes extracting billions in transaction value for clients through M&A, divestitures, corporate restructurings, and capital raises.

Before joining Cascadia in 2024, John served as a Managing Director at DC Advisory and Managing Director and Co-head of Business Services at Stifel, following a decade at Bank of America Merrill Lynch.

John holds an MBA from Harvard Business School, MS from the University of Virginia and BS from Boston College.

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Connor Mitchell, Managing Director

Cascadia Capital, a leading independent investment bank, is pleased to announce the addition of Connor Mitchell as Managing Director, augmenting its Business Services practice. Mr. Mitchell brings over 16 years of extensive experience in advising clients across the most active Human Capital and Professional Services sub-sectors, including Consulting, Professional Staffing, Healthcare Staffing, and Human Capital Management.

In his new role, Mr. Mitchell will focus on serving clients within these dynamic sectors, leveraging his expertise in M&A and capital raising transactions for founder-owned and private equity-backed clients. With a track record of successfully executing over 40 transactions totaling more than $4 billion in transaction value, Mr. Mitchell's addition further strengthens Cascadia Capital's capabilities in delivering strategic advisory services to its clients and underscores its commitment to serving high-growth sectors, like Business Services, with unparalleled industry expertise.

"Connor's deep industry knowledge and transactional expertise make him a valuable addition to our team," said Michael Butler, Chairman and CEO of Cascadia Capital. "Over the last 24 months, Cascadia has added 10 senior bankers with exceptional track records and acute industry knowledge to further build out our sector and product coverage, and enhance our ability to serve clients and partners as the market gains momentum.”

Prior to joining Cascadia Capital, Mr. Mitchell served as Managing Director in the Business Services Group at Solomon Partners, where he built and led the Human Capital & Professional Services practice. He also held the position of Managing Director at FocalPoint Partners, co-founding and expanding the Chicago office during his tenure.

"I am excited to join the Cascadia team and contribute to the growth and success of the Business Services practice," said Connor Mitchell. "Cascadia's commitment to providing independent, strategic advice, its strong reputation within the industry and a growth-focused culture are what drew me to the platform. I look forward to working with the team to deliver exceptional outcomes for our clients."

Mr. Mitchell will be based in Cascadia’s Austin, Texas office.

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Connor joined Cascadia as a Managing Director in the Austin office in 2024. Prior to joining Cascadia, Connor built and led the Human Capital & Professional Services practice in the Business Services Group at Solomon Partners. Before joining Cascadia, Connor was a Managing Director in the Business Services Group of FocalPoint Partners, where during his tenure he co-founded and expanded the Chicago office.

Select recent transactions include: Havencrest Capital Management’s acquisition of Focus Staff; the sale of 8020 Consulting to ShoreView Industries; The Planet Group’s (a portfolio company of Odyssey Investment Partners) acquisition of Strive Consulting; the sale of The Planet Group to Odyssey Investment Partners; the sale of ADI Strategies to Huron Consulting (Nasdaq: HURN); the sale of Rightpoint Consulting to Stella Point Capital; the sale of The Planet Group to MidOcean Partners; the sale of BrandRep to Millpond Equity Partners; the sale of Easy Ice to Freeman Spogli. Connor holds a BS in Finance and Economics from the Richard T. Farmer School of Business at Miami University (Ohio) as well as FINRA Series 7 and 63 licenses.

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Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to Precision Global Consulting (“PGC Group”), a leading provider of employer of record (EOR) solutions in North America, in its acquisition by Workwell, a provider of tech-enabled, compliant employer of record and workforce management solutions.

Founded in 2000, PGC Group became a trailblazer in the US outsourced employment space, quickly expanding to Canada and the UK. Its proprietary technology solution, Precision, allowed the company to scale into a robust company that serves as the go-to solution for the top global recruiting firms.

The transaction instantly establishes the combined business as a trusted and tech-enabled international employer of record for its clients and the wider market, with scaled capability in the world’s major recruitment and hiring markets and fulfils Workwell’s ambition to become a truly global provider.

The transaction brings significant financial strength with a combined turnover in excess of £1.4 billion (USD $1.7B) and more than 40,000 contingent workers served globally. The combined group will have in-country operations across North America, the UK and the majority of Europe, with further solutions covering the rest of the world, all united by a common tech platform.

“Cascadia was an invaluable partner throughout our M&A journey, demonstrating a deep understanding of our business model and client base,” commented Adam Coleman, Founder and CEO of PGC Group, who will join the board of Workwell. “Their unwavering commitment to our team and business resulted in an outstanding outcome, with a perfectly aligned partner.”

“For Workwell to become a global leader in employment and contractor management services, the provision of US capability is critical and has been on our strategic roadmap for some time. With a market-leading position, long-established reputation for quality and UK brand recognition, PGC Group was the obvious choice for us,” added John Hoskin, CEO of the combined global business. “The combined business creates a powerhouse in the global market space. In the rapidly evolving landscape of workforce solutions, we are now well positioned to capture maximum global market share.”

“The demand for highly consultative outsourcing continues to accelerate due to the expansion of the need for flexible workforce solutions and outsourced HR services to support,” said Hugh Campbell, Managing Director and Head of Cascadia’s Business Services team. “PGC’s approach is emblematic of the power the right mix of technology and services can have in optimizing the talent, recruitment, and HR markets.”


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Cascadia Capital, an investment bank serving middle market clients globally, today announced that it acted as the exclusive investment banking advisor to ITMAGINATION, a premier technology consultancy headquartered in Warsaw, Poland, in its acquisition by Virtusa Corporation (“Virtusa”), a global provider of digital strategy, digital engineering, and information technology (IT) services.

Founded in 2008, ITMAGINATION has established itself as a trusted partner for organizations seeking to accelerate innovation through digital solutions to complex business challenges. With a focus on digital transformation, cloud computing, data analytics, and artificial intelligence, ITMAGINATION has earned a reputation for delivering tailored technology solutions that drive business growth and efficiency.

The acquisition of ITMAGINATION significantly strengthens Virtusa's capabilities in delivering end-to-end digital solutions to clients across industries and to key European enterprises. By combining Virtusa's deep domain expertise and global delivery model with ITMAGINATION’s technical excellence and strong local presence in Europe, the combined entity is poised to offer enhanced value to clients seeking to accelerate their digital transformation journeys.

“Working with Cascadia was a game changer for us in this transaction. Their deep understanding of the global technology consulting landscape and the relevant strategic counterparties helped us realize the dream we set out to achieve more than a decade ago. Cascadia was truly the perfect partner to represent us,” said Daniel Arak, co-founder, ITMAGINATION.

“The Cascadia team embodies the same values we have built our company on: transparency, professionalism, and partnership - in addition to being results-oriented,” added Dawid Łaziński, co-founder, ITMAGINATION.

“Before making recommendations, the Cascadia team took the time to thoroughly get to know our business and each of the shareholders as individuals before guiding us through a highly tailored process that led to an outstanding outcome,” noted Pawel Borowski, co-owner, ITMAGINATION.

“Increasingly globalized digital engineering supply chains have continued to drive M&A activity as off- and near-shore development segments experience outsized growth,” said Kyle Aleinikoff, Vice President at Cascadia. “ITMAGINATION has been at the leading-edge of technology consulting for more than a decade by continually reinventing itself ahead of a constantly evolving industry. It was an absolute pleasure to represent the Company in this transaction and we are incredibly excited to see what can be accomplished with Virtusa as a partner.”


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The Business Services group provides M&A and capital raising services to businesses dedicated to the rapidly evolving service-based economy, with a particular focus on tech-enabled services. We target companies with high growth potential and innovative business models, typically underpinned by differentiated and proprietary technology. We help our clients to achieve optimal value by showcasing their unique attributes, such as operating leverage, above-average industry margins and competitive differentiation.

Cascadia’s deep experience in technology gives us the ability to effectively position companies who exist at the convergence of technology and human capital.

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Hugh Campbell is a Managing Director and co-head of Cascadia’s Business Services practice.

Before joining Cascadia in 2008, Hugh worked for IB Partners, a South American boutique M&A firm, where he executed mid-market M&A transactions throughout Latin America. Prior to business school, Hugh worked for a micro credit fund in Central America and previously spent three years at Wachovia Bank.

Hugh holds a B.A. in Economics from the University of California, Santa Barbara, and an M.B.A. with Honors from the Wharton School at the University of Pennsylvania.

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Cascadia Capital, an investment bank serving middle market clients globally, today announced it acted as the exclusive financial advisor to TERRA Staffing Group (“TERRA”), an industrial and professional staffing and recruiting provider, in its investment from Hastings Equity Partners (“Hastings”), a leading business services private equity firm focused on founder-led, middle market businesses that are positioned for rapid growth.

Founded in 1983, TERRA Staffing Group has grown into one of the largest privately-held staffing firms headquartered in the west, with locations in Dallas, Denver, Phoenix, Portland, and Seattle areas. The Company has consistently been a Diamond Award recipient of ClearlyRated’s “Best of Staffing” for both client and talent satisfaction.

“Greg and Jen have built a world-class staffing business and we look forward to working with them to continue TERRA’s geographic expansion. We couldn’t be more thrilled to partner with them,” said Grant Reckhow, Principal at Hastings.

“Cascadia provided excellent strategic advice to us throughout our transaction process as experienced advisors that demonstrated a deep understanding of our market and business,” said Jen Lambert, Chief Strategy Officer of TERRA. “The team helped us navigate the landscape of potential partners, ultimately leading to a partnership with Hastings that perfectly aligns with our culture.”

“I’m thankful we chose Cascadia as a partner that was looking out for our best interests and helped us achieve our goals as a company,” added Greg Lambert, Chief Executive Officer of TERRA.

“TERRA has leveraged its technology, tools, and operating practices to grow into one of the preeminent workforce solutions providers in the country,” said Hugh Campbell, Managing Director and Head of Cascadia’s Business Services team. “Hastings is the perfect partner to help TERRA expand the reach of its uniquely consultative offering.”

For more information about this transaction, please contact:

Hugh Campbell
Managing Director
hcampbell@cascadiacapital.com
(206) 436-2564

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Year in Review

With the first month of 2023 behind us, we’d like to take a moment to look back on what's happened in the last year and thank our clients, partners, and team for a wonderful year. We are grateful to work with so many amazing and innovative entrepreneurs, family businesses, and private equity firms, as well as the talented and steadfast service professionals of the deal-making community who, together, build the high-quality growth companies with which we are honored to be associated.

Despite a challenging and volatile market environment, the last year has been defined by growth for Cascadia. Our most significant highlights include:

A Closer Look at the Last 12 Months by the Numbers

A National Investment Banking Platform

View Transactions Map

Our Client Focus

We have served clients across the industry verticals we cover, providing trusted advice and counsel, and ultimately facilitating successful transactions that often exceed client expectations. We thank our clients above all else for trusting us with their business. Your success is our success, and it is an honor to work with you.

If you are interested in more information on our recent transactions, you may download a complete list of transactions in the last year.

The Value of Industry Sub-Vertical Expertise

Our team has long held deep expertise and transaction experience in niche segments across a variety of industries. We remain committed to our sub-vertical industry structure, with each of our bankers focusing tightly on specific segments of an industry. This allows us to provide the most innovative and expertise-driven service for our clients, as well as to align the right individuals within our network, across industries of common focus.

Click to view the sub-vertical expertise areas for each member of our team

Once again, thank you to all of our clients and partners. We believe the prospects for 2023 are strong and look forward to working with you all in the coming year ahead. Please reach out if there is any way we can be helpful.

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John Lanza, Managing Director

Cascadia, a leading investment banking firm, is excited to announce the appointment of John Lanza as a Managing Director in the Business Services group. Mr. Lanza will focus on expanding the firm's expertise specifically in Facilities Services (both residential and commercial), Residential Services, and Workforce Management.

With a distinguished career spanning over 20 years in investment banking, Lanza brings a wealth of experience and a proven track record in the Business Services sector. He has successfully completed over 70 transactions, specializing in M&A sell-side, buy-side, board advisory, and capital raising. His deep focus on and expertise within the sub-sectors he covers has positioned him as a trusted advisor to numerous clients.

Before joining Cascadia, Mr. Lanza served as a Managing Director at DC Advisory and Stifel, following a decade of impactful work at Bank of America Merrill Lynch. He holds an MBA from Harvard Business School, an MS from the University of Virginia, and a BS from Boston College.

John Lanza joins Cascadia at an opportune time as the firm continues to build on its momentum in the Business Services sector. His appointment follows the recent addition of Connor Mitchell to the group, further strengthening Cascadia's capabilities and commitment to providing top-tier advisory services.

“We believe that asset efficient businesses will lead the next cycle and we are building out our services team to better support our clients in this space, with a particular focus on residential services, which John has deep and relevant expertise,” said Cascadia Chairman & CEO Michael Butler.

"I am thrilled to join Cascadia and contribute to the growth of the Business Services group," said Mr. Lanza. "The firm's dedication to expanding its presence in high-growth sectors aligns perfectly with my professional background and expertise. I look forward to working with the talented team at Cascadia to deliver exceptional results for our clients."

"Cascadia has significantly expanded its sector coverage and product offerings over the past 24 months with over a dozen senior hires and promotions," added Mr. Butler. "We are particularly focused on enhancing our presence and capabilities in leading growth sectors. John's extensive experience and expertise make him an invaluable addition to our team."

Mr. Lanza will be located in Cascadia’s New York office alongside Tim Lufkin, who joined the Financial Sponsors Group in February 2024, as well as William Susman and Ilya Seglin, who joined Cascadia’s Consumer team following Cascadia’s acquisition of Threadstone Capital in January 2024.

To learn more about Mr. Lanza, please visit his profile here.
To learn more about Cascadia's Business Services investment banking services, click here.

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