Audienz Marketing Founder Fernando Mendez offers advice to business owners considering a transaction, “Don’t fear it. Change is good,” he said. “I wouldn’t discard the option of bringing on a strategic partner or an acquisition because it can be good for all of the stakeholders.”
In this discussion with Cascadia Managing Directors Nicodemo Esposito and Hugh Campbell, hear more from Fernando about his company’s recent transaction, as well as the buyer’s perspective from The Channel Company CEO, Blaine Raddon.
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