“Cascadia identified the ideal growth equity partner that had significant experience with the underlying technologies and valued the growth initiatives of the data-oriented service platform. The Cascadia team was our trusted advisor that helped sell our future story to investors and drove the best outcome for us.”
Case Study
Vexcel Imaging
Overview
- Vexcel Imaging provides aerial and terrestrial sensor systems with fully integrated processing software for the aerial imagery market
- The company saw an opportunity to support a new business initiative to focus on smart cities, smart mapping and data-as-a-service solutions for its customer base
Situation
- Vexcel was recently acquired by the management team from Microsoft which sought to divest non-core assets from its Bing Maps division
- The company’s management team sought to find an investment partner to help them rapidly execute on their business plan, as well as accelerate growth across this market initiative
- Vexcel engaged Cascadia to help find financial partners with experience in the sensor and data library businesses
Cascadia Process
- Cascadia positioned Vexcel around its superior sensor technology, budding aerial imagery library and growing traction with large customers in the insurance market around the world
- Cascadia had conversations with relevant growth equity firms to gauge interest and leveraged our expertise in “selling the future” and ultimately received term sheets from multiple parties
- During the diligence phase, the company continued to gain substantial traction in its data business, which continued to support the growth story
- A well-regarded private equity firm with experience in sensor technologies and saw the vision of the aerial imaging data library invested in the company
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