Case Study
Indigo Slate
Overview
- Indigo Slate is a tech-enabled customer experience agency which provides data-driven product and channel marketing services for technology customers
- Indigo uses proprietary technology combined with talented marketing and technology expertise to provide clients with an executable, customer-driven marketing strategy designed to produce measurable results
Situation
- Indigo Slate was founder-owned & operated for more than a decade
- The company began as a generalist marketing services provider, then pivoted to become a digital agency and significantly reduced its customer concentration
- The company was seeking an exit to a strategic buyer who could utilize its IP and marketing expertise in blue-chip global technology clients
Cascadia Process
- Cascadia ran a process focused on global technology and services companies
- Zensar, a publicly-traded technology services company backed by Apax Partners, purchased Indigo Slate in August of 2018 in order to strengthen its US-based customer experience and digital transformation capabilities
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