Indigo Slate is a tech-enabled customer experience agency which provides data-driven product and channel marketing services for technology customers
Indigo uses proprietary technology combined with talented marketing and technology expertise to provide clients with an executable, customer-driven marketing strategy designed to produce measurable results
Situation
Indigo Slate was founder-owned & operated for more than a decade
The company began as a generalist marketing services provider, then pivoted to become a digital agency and significantly reduced its customer concentration
The company was seeking an exit to a strategic buyer who could utilize its IP and marketing expertise in blue-chip global technology clients
Cascadia Process
Cascadia ran a process focused on global technology and services companies
Zensar, a publicly-traded technology services company backed by Apax Partners, purchased Indigo Slate in August of 2018 in order to strengthen its US-based customer experience and digital transformation capabilities