Specialty Sales, LLC

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has been acquired by Benford Capital Partners, LLC Logo

Specialty Sales, LLC (“SSLLC”) is a Fresno, California based, provider of automated hoof bath systems and the preventative hoof care treatment products utilized in these systems for commercial dairies in the United States
The Company’s product significantly reduces the incidence rate of hoof disease, a significant cause of economic loss on commercial dairies
SSLLC operates a “razor/razor blade” business model by installing and servicing its best-in-class hoof bath systems, and then selling and delivering its proprietary liquid chemical solution blends on a recurring basis

SSLLC’s operating model created a steady, recurring revenue base; the Company had grown every year since inception and maintained strong margins
The Company’s owner was nearing retirement age and looking for a long-term, patient, partner that would build on his legacy, reputation, culture, and take the business to the next phase of growth
The owner wanted top dollar for his business, however was concerned that the Company’s lack of scale and one product business model would prevent it from achieving a valuation premium

In spite of the Company’s lack of scale and one product business model, Cascadia saw significant value in SSLLC if properly positioned. Cascadia worked with the Company to create a scalable and detailed growth plan and financial model while highlighting the Company’s unique characteristics such as its recurring revenue model
Cascadia reached out to a targeted group of potential buyers that fit both the owner’s economic objectives as well as social objectives for the business
Cascadia ultimately received 16 LOI’s before choosing a family office acquirer in Benford Capital Partners as the right fit for the owner’s goals