Pathable

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Pathable is a virtual event management platform and mobile application providing software for event planners to manage live, hybrid and virtual events of any size
Originally a private branded social network platform for conference attendees, Pathable evolved over the years to provide mobile apps and online community sites for events
When COVID-19 struck in early 2020, Pathable rapidly pivoted, adapting its existing product suite to create a “virtual event” platform that allowed meeting managers to provide fully featured meetings entirely online

Recognizing that the event industry was undergoing a seismic shift, the company sought an acquirer with the resources and infrastructure to take advantage of the new landscape and, together, define the newly emerging virtual and hybrid event category
Community Brands and Pathable had partnered briefly in 2018 to integrate Pathable’s mobile app technology with Community Brands’ association management suite, so the relationship and technology touchpoints were ripe for further development
Cascadia leveraged its knowledge of the buyer universe to advise Pathable and management in selecting the top parties that aligned with their transaction objectives

Cascadia ran a broad and competitive marketing process targeting both financial sponsors and strategics
At the IOI stage, Cascadia drove the leading bidder to increase their offer significantly in order to move directly to exclusivity and closed the transaction in 30 days after signing the LOI