Discover Org

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Discover Org Logo has received an investment from TA Associates Logo


  • DiscoverOrg is a provider of Information Technology  department data to the sales and marketing departments of over 1,000 enterprise software, hardware, and IT services organizations primarily in North America
  • DiscoverOrg improves sales and marketing productivity by eliminating bad data and reducing the amount of time marketers and sales professionals spend on research
  • The company’s diverse customer base includes companies of all sizes from start-ups to large, multi-national organizations, including Accenture, Adobe Systems, Box, CA, Cisco, EMC, Google, Hewlett-Packard, Intuit, Microsoft, SAP, and VMware
  • As a result of its recurring revenue model, high customer retention rate and predominantly fixed cost structure, DiscoverOrg has achieved an impressive track record of growth and profitability


  • DiscoverOrg was founded in 2007 by co-founders Henry Schuck (CEO) and Kirk Brown (COO)
  • Henry and Kirk had built a scalable business and were looking for a financial sponsor to support DiscoverOrg’s continued rapid growth
  • Cascadia was engaged to help DiscoverOrg find a partner to (i) provide partial liquidity for the co-founders and (ii) strengthen the Company’s market position by increasing domestic penetration, expanding internationally, developing new datasets and building out the management team.

Our Specialized Approach

  • Cascadia ran a narrow process leveraging longstanding relationships with a handful of blue-chip private equity firms
  • Skillful positioning and a highly competitive process yielded multiple preemptive offers; Cascadia negotiated on DiscoverOrg’s behalf to optimize valuation and terms
  • TA Associates, a leading global growth private equity firm, was selected as the preferred partner and closed the transaction on an accelerated timeline
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