Audienz

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has been acquired by

Audienz is a B2B-focused marketing agency that helps clients in the cloud services sector differentiate their products and drive revenue growth
The Company’s clients include the most prominent cloud hyperscalers as well as their cloud services implementation partners
The services that Audienz offers include growth strategy, digital marketing, sales enablement, channel activation, go-to-market consulting, and market research

Audienz was experiencing transformative top-line growth, with strong profit margins, benefitting from the positive market fundamentals supporting digital transformation and migration to the cloud
The Company was approached by a privately held strategic buyer, which caused Audienz’s leadership team to evaluate its strategic alternatives
Audienz hired Cascadia as its exclusive financial advisor to gauge interest from additional potential buyers and consider a recapitalization that would allow Audienz to continue operating independently and fund future growth as an alternative pathway

Cascadia rapidly produced marketing materials and approached strategic buyers, including private equity-backed marketing agencies, publicly-traded consultancies, and the global marketing & communications conglomerates
Audienz ultimately agreed to partner with The Channel Company based on the strong strategic and cultural fit between their respective organizations