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Audienz  Logo has been acquired by The Channel Company, a portfolio company of Stone Goff Logo


  • Audienz is a B2B-focused marketing agency that helps clients in the cloud services sector differentiate their products and drive revenue growth​
  • The Company’s clients include the most prominent cloud hyperscalers as well as their cloud services implementation partners​
  • The services that Audienz offers include growth strategy, digital marketing, sales enablement, channel activation, go-to-market consulting, and market research


  • Audienz was experiencing transformative top-line growth, with strong profit margins, benefitting from the positive market fundamentals supporting digital transformation and migration to the cloud ​
  • The Company was approached by a privately held strategic buyer​, which caused Audienz’s leadership team to evaluate its strategic alternatives
  • Audienz hired Cascadia as its exclusive financial advisor to gauge interest from additional potential buyers and consider a recapitalization that would allow Audienz to continue operating independently and fund future growth as an alternative pathway

Our Specialized Approach

  • Cascadia rapidly produced marketing materials and approached strategic buyers, including private equity-backed marketing agencies, publicly-traded consultancies, and the global marketing & communications conglomerates​
  • Audienz ultimately agreed to partner with The Channel Company based on the strong strategic and cultural fit between their respective organizations
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