First Beverage Group’s Investment Banking Team Merges with Cascadia Capital

March 5, 2018

Cascadia Capital, one of the nation’s leading middle market investment banking firms, today announced a merger with First Beverage Financial, the investment banking division of First Beverage Group. Bill Anderson, First Beverage’s Founder and CEO, plans to join the Cascadia Board of Directors and the entire First Beverage investment banking team will integrate into Cascadia. The transaction closed on March 5th.

Since its formation, Cascadia’s Consumer & Retail practice has become a pillar of the firm’s growth in domain centric investment banking, having closed more than 50 transactions. First Beverage brings to Cascadia a proven and highly-specialized team with a deep focus on the beverage landscape, including the market’s leading franchise in craft beer. This expertise in alcoholic beverages will augment Cascadia’s current consumer specializations in consumer packaged goods, food and beverage manufacturing, specialty retail, outdoor goods, restaurants, health and wellness, and the pet industry.

“This partnership is an exciting next chapter for both firms. The combination unites two highly-successful and specialized investment banking practices, accelerating our shared strategic growth initiatives and enhancing our coverage of the consumer landscape,” said Michael Butler, CEO of Cascadia. “Most importantly, adding a team of First Beverage’s caliber and industry focus will broaden and complement the exceptional service we deliver to the entrepreneurs and family-owned businesses we advise.”

Bill Anderson added, “We selected Cascadia Capital because of its unwavering focus on client service, its successful track record, the deep industry expertise of the Cascadia banking team and the firm’s strong culture of integrity and respect. This partnership provides the ability to deepen the level of service offered to our existing client base and enables us to continue our purposeful expansion into additional beverage industry segments.

“Managing partners Townsend Ziebold and Nicole Fry, along with our Board of Directors and our broad network of industry friends and advisors, have done a remarkable job sourcing and executing over 25 beverage deals in the past four years, including 18 transactions in the craft beer industry. Our team made First Beverage Financial one of the leading beverage investment banks in the country, and we very much look forward to continuing to build on that legacy together with Cascadia Capital and their strong consumer banking team.”

About Cascadia Capital
Cascadia Capital is an independent investment bank providing middle-market entrepreneurs and family-owned businesses with merger and acquisition advice, capital raising and strategic advisory services. For two decades, the firm has strived to deliver the best outcomes for its clients by leveraging its extensive transaction experience, deep domain expertise and commitment to building long-term relationships. Cascadia is a pure advisory firm and is not conflicted by trading, lending, research or cross-selling business. For more information, visit the firm’s website at

About First Beverage Group
First Beverage Group advises and invests in innovative and transformational beverage brands. We form true partnerships with our clients by leveraging both our financial and intellectual capital. Through our private equity fund, First Beverage helps beverage companies grow and stand out in a dynamic and competitive industry. Headquartered in Los Angeles, the First Beverage team is made up of entrepreneurial senior beverage executives with many decades of collective industry experience. For more information, please visit the company’s website,

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