Paul Louie

Paul Louie
Paul Louie

Paul Louie

Managing Director
(323) 486-8112
  • Auto Aftermarket

Q & A

“Building and earning our clients’ trust is the foundation of our firm’s success.”

  • Q: Trust. Experience. Independence. Results. What does this mean to you?

    Our clients trust us with affecting a life event that ranks up there with getting married and having children. We understand that as well as anyone and it personally resonates with me, as I was raised in a family business environment. Building and earning our clients’ trust is the foundation of our firm’s success.

  • Q: What drives you?

    Investment banking is a fairly zero-sum world and elicits a competitive culture. What drives me is winning for our clients and winning for our firm.

  • Q: What are you passionate about?

    Born and raised and living in Los Angeles, the time I spend in a car is borderline obscene. That said, I am very passionate about improving the in-car experience by working with businesses that provide aftermarket products that enhance safety, connectivity, customization, performance, and entertainment. The vehicle user experience in today’s connected car is transforming how drivers use and view their time in a car.


Paul’s sector expertise includes buy and sell side M&A, recapitalizations and equity/debt financings for Automotive Aftermarket (performance, parts, accessories, electronics, service chains, dealerships, dealership technology), Distribution (toys, apparel, electronics, automotive, sporting goods, home goods) and Manufacturing industry verticals.

Paul has extensive cross-border expertise garnered from living in Asia full time for five years as a corporate finance executive.  He spent an additional four years working exclusively on Asian cross-border M&A deals.  He has an extensive network of institutional investors/buyers located in Asia, especially in Greater China.

He brings specific operating experience having served as a corporate development executive for a hotel services business in Los Angeles where he merged several businesses into one Newco that grew from $25M to $150M in three years.  He subsequently won the Los Angeles Business Journal’s Fastest Growing Private Company Award in 2007.


Paul Louie is a Managing Director at Cascadia Capital where his focus is serving middle market business owners in traditional industries on a range of engagements that include M&A advisory, capital raises, recapitalizations and debt placements. In his 20+ years of corporate finance experience, Paul has a particular focus in the Automotive Aftermarket industry and also has considerable experience with Asian based cross-border M&A advisory. He founded the firm’s Automotive Aftermarket Practice which represents companies in the following sub-sectors of the aftermarket: electronics, accessories, performance, parts, retail, heavy duty and connected car.

Before Cascadia, Paul served as the Head of the Greater China Practice at Takenaka Partners, which is a 25-year-old global investment bank that exclusively provides cross-border M&A advisory. Earlier in his career, Paul spent many years living and working in the Greater China region as an investment banker and venture capital investor. He speaks fluent Mandarin Chinese and is conversational in Cantonese.

Paul received a B.S. degree in International Business with an emphasis on Asian Studies from San Diego State University.

Notable Deals

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