Firdaus Pohowalla
Firdaus Pohowalla

Firdaus Pohowalla

Managing Director
  • Industrials

Q & A

“Listening to our clients, understanding their motivations and thinking about the long-term is how we help them realize their greatest ambitions.”

  • Q: Trust. Experience. Independence. Results. What does this mean to you?

    Our clients are family business owners and entrepreneurs who rely on us to be their strategic thought partners and trusted advisors. Cascadia offers both a unique banking platform and a team with significant corporate finance and capital markets experience. This combination results in the independent guidance necessary to deliver the right outcome.  We approach every relationship with that mindset—always.

  • Q: What drives you?

    Finding the best solution for my clients and building lasting relationships with them along the way.

  • Q: What are you passionate about?

    I strive to live a purposeful life, learn from every interaction and leave a legacy of positive change.  I’m excited to return home to the Pacific Northwest with my family and engage with a community for which I care deeply and whose values and ambitions reflect my own.


Firdaus has spent over two decades as a strategic advisor to companies; first, as a strategy consultant and then 15 years on Wall Street with bulge bracket investment banks.  As an investment banker, he has focused on special situations advisory and financing (including distressed advisory, M&A, debt / equity private placements and strategic financings), leveraged finance and financial sponsors coverage.  He has advised owners, entrepreneurs, management teams and boards, has served as a qualified expert witness in contested cases and has led several multi-billion dollar loan and high-yield bond financings.

Firdaus is frequently called upon by business owners and stakeholders to develop solutions to complex corporate problems, often when facing inflection point decisions in their business lifecycles. In his over 20 year career, Firdaus has worked across a wide array of industries and has focused on traditional economy sectors including general industrials, services and manufacturing, power and energy, transportation and logistics, distribution and infrastructure.


Firdaus Pohowalla is a Managing Director at Cascadia Capital with broad experience advising and financing traditional economy companies.  Firdaus heads the middle market industry group providing strategic advice and developing tailored solutions to complex problems for clients.  His expertise is in identifying solutions that pair client objectives with feasible capital markets options.

Originally from Portland, Oregon, Firdaus spent the last 15 years in New York and San Francisco.  He was a Managing Director at Barclays, where he co-led the Restructuring and Finance Group.  Prior to Barclays, he was a Vice President at UBS Securities in Leveraged Finance / Restructuring Advisory.  Earlier, Firdaus was a strategy consultant with Deloitte Consulting / Braxton Associates focused on strategic advisory and business planning for telecommunications companies.

Firdaus holds a B.A. Economics (Honors) from Carleton College and an M.B.A. from the Wharton School at the University of Pennsylvania.

Trust. Experience. Independence. Results.

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