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Closing the Valuation Gap Between Perception and Reality

Advising sellers on the issue of valuation in a transaction has, historically, been relatively straightforward. With a fair degree of precision, one could rely on data from the capital market, debt providers and equity financing sources to establish a range of the fundamental financial valuation for a company.

Utilizing other available tools, such as a discounted cash flow and synergy analysis, we could educate potential sellers with a reasonable level of confidence on what their asset might garner in a recapitalization transaction or strategic sale.

Recent market turbulence, a lack of transparency in transaction data and a myriad of assumptions with respect to growth prospects and tax code changes have made this task more difficult. As a result, many business owners have become disconnected from the market with respect to understanding what their asset worth is.

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technology practice middle market practice sustainable industries  

Strategic Approach

The Middle Market Practice at Cascadia Capital uses an engagement approach based on long term relationships.  We work with  private and public middle market companies, often well in advance of a transaction, to educate and inform company CEOs, CFOs and shareholders of their full range of transaction alternatives – including selling, buying, raising debt (primarily subordinate or event driven debt), raising equity (growth or recapitalization), implementing an ESOP or maintaining the status quo. 

This process ensures company stakeholders have up-to-date knowledge of the current M&A and capital market dynamics, prevailing and relevant transaction metrics and an understanding of buyer or investor interest in their industry or segment.  All of these factors can then be incorporated into a strategic plan that will enable our clients to best prepare for and time a transaction event.   

Our focus on the middle market industries allows us to concentrate on identifying and building relationships with the best strategic partners. Through strong connections with growth equity, private equity, and mezzanine debt investors specializing in a wide range of industries, our team can easily bridge these middle market growth companies to capital and buyers from inside and outside the region. We also look beyond the numbers to ensure that the partnerships we help to create will provide not only financial stability for our clients, but a strong cultural fit that will help to ensure the legacy of the business. 



As the economy becomes more global and cross-border transactions increase in prevalence, the need for dedicated resources to facilitate coverage in foreign countries has become increasingly important for our clients.  We can deliver in-house expertise on mandates that necessitate overseas buyers and investors, primarily in Asia.  This capability ensures our clients comprehensive and global coverage in our engagements and a level of control on the process and confidentiality that cannot be found when relying on third party partner firms. 

This approach, and the transactions it has secured, has received regional and national recognition from major business publications including M&A Advisor and the Puget Sound Business Journal.

Our services include:

  • Mergers, Acquisitions and Divestitures
  • Capital Formation Across the Entire Capital Structure
  • Strategic Corporate Finance Advisory Assignments

Industry Focus

  • Business Services
  • Consumer Packaged Goods
  • Food and Beverage
  • Manufacturing
  • Marketing Services
  • Pet Food, Products and Services
  • Retail
  • Transportation and Logistics
christian schiller bryan jaffe paul louie hugh campbell, cascadia capital

Christian Schiller
(206) 436-2554
Email: C.Schiller

Bryan Jaffe
(206) 436-2534
Email: B. Jaffe
Paul Louie
(206) 436-2548
Email: P. Louie
Hugh Campbell
(206) 436-2564
Email: H. Campbell
Cascadia Capital Investment Firm, Seattle WA, technology, middle market and sustainable industry sectors