Influenster

Influenster - Case Study

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Overview

  • Influenster is a leading provider of a web- and mobile-based product discovery platform and online community, where members find new consumer products and get advice to make better informed purchasing decisions
  • Users engage with the platform via user-generated content, including reviews, photos, product Q&As and documented experiences in the form of social sampling and digital challenges as well as coupons and offers that they discover along the way
  • Influenster offers users a seamless, immersive social experience that fully integrates products into their everyday lives, in turn rendering the Company’s platform a conduit for brands to converse directly in the digital sphere with a highly-engaged customer base

Situation

  • Influenster is a bootstrapped, founder-owned company with management goals to scale the business and continue to offer rich insight to its branded partners
  • The Company sought a partner that could expedite this growth, as well as broaden current capabilities

Cascadia Process

  • Cascadia initially went out to a select group of potential financial and strategic partners. Based on the Company’s objective to identify an investment partner that could add value beyond capital, the potential investors were narrowed to strategic partners during the process
  • Ebates, which was bought by the Japanese holding corporation, Rakuten, in 2014, is a leading online cashback shopping platform and immediately positioned itself as a likely candidate
  • Due to existing synergy between the companies and a shared future vision of providing consumers with a more comprehensive and better online shopping experience, Ebates was an ideal partner for the Company
  • Cascadia Capital served as the exclusive financial advisor to Influenster
Trust. Experience. Independence. Results.

Building Trust

“We talked to a number of advisors and Cascadia stood out because they understood our business, knew potential buyers, were excited about our message and had the eagerness to dig in. They ran an efficient process, which resulted in a great outcome for LeaveLogic, its employees and shareholders.”

Anna Steffeney  |  CEO/Founder
LeaveLogic

“Cascadia helped develop the confidence of myself and my management team regarding a transaction. They supported us at every point along the way.”

Joan Wellman  |  Founder
JWA Consulting

“Cascadia did an exceptional job positioning us in front of funds that align with our strategy and value. Their deep healthcare knowledge and relationships were key to receiving multiple offers and running a process that lasted less than three months.”

Ryan Schmid  |  President & CEO
Vera Whole Health

“Working with Cascadia was both rewarding and insightful.  It was a pleasure watching the team expertly navigate a process that I personally was quite familiar with. The Automotive Aftermarket group was the best team of bankers I have worked with.”

Greg Chapman  |  Chairman of the Board
TransGo

“Cascadia designed a custom process that focused on finding us the right partner who valued our culture and mission, which in turn delivered a great outcome for all of our stakeholders.”

Jamie Danek  |  CEO
Humm Kombucha

“I’m grateful to Cascadia for their insightful counsel and thoroughness in selecting a buyer who valued our unique growth opportunity and was committed to maintaining the integrity of our brand.”

Keith Robbins  |  Founder
Bubbies Homemade Ice Cream and Desserts, Inc.

“Cascadia took the time to understand our brand, legacy, customer relationships and the potential of our company. They carefully explained to my family the advantages and potential challenges closely-held businesses can experience in transactions like ours.”

Gina Batali  |  Owner
Salumi Artisan Cured Meats

“Cascadia was outstanding at resolving complex issues throughout the entire acquisition process. They instilled confidence among all the parties with their creativity and professionalism.”

Jim Sweeney  |  Vice President & General Manager
Super Supplements Vitamin Shoppe

“Cascadia has an incredible mix of technology savvy, relentlessly practical advice, and nuanced delivery. Cascadia represented us far better than we could have ever done ourselves.”

Troy Davis  |  CEO & Co-Founder
Papertrail
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