DiscoverOrg is a provider of Information Technology department data to the sales and marketing departments of over 1,000 enterprise software, hardware, and IT services organizations primarily in North America.
DiscoverOrg improves sales and marketing productivity by eliminating bad data and reducing the amount of time marketers and sales professionals spend on research.
The company’s diverse customer base includes companies of all sizes from start-ups to large, multi-national organizations, including Accenture, Adobe Systems, Box, CA, Cisco, EMC, Google, Hewlett-Packard, Intuit, Microsoft, SAP, and VMware.
As a result of its recurring revenue model, high customer retention rate and predominantly fixed cost structure, DiscoverOrg has achieved an impressive track record of growth and profitability.
DiscoverOrg was founded in 2007 by co-founders Henry Schuck (CEO) and Kirk Brown (COO).
Henry and Kirk had built a scalable business and were looking for a financial sponsor to support DiscoverOrg’s continued rapid growth.
Cascadia was engaged to help DiscoverOrg find a partner to (i) provide partial liquidity for the co-founders and (ii) strengthen the Company’s market position by increasing domestic penetration, expanding internationally, developing new datasets and building out the management team.
Cascadia ran a narrow process leveraging longstanding relationships with a handful of blue-chip private equity firms.
Skillful positioning and a highly competitive process yielded multiple preemptive offers; Cascadia negotiated on DiscoverOrg’s behalf to optimize valuation and terms.
TA Associates, a leading global growth private equity firm, was selected as the preferred partner and closed the transaction on an accelerated timeline.