CPO Commerce

CPO Commerce - Case Study

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  • CPO Commerce is a leading online retailer of power tools and outdoor equipment.
  • The company partners with leading brands to offer co-branded webstores that provide consumers access to not only top selling products but also more specialized offerings not widely available online, including refurbished and distressed product inventory, in a brand centric manner.
  • CPO turns the process of liquidating refurbished, distressed, and obsolete inventory into a predictable and budgetable process that does not undermine channel integrity, making CPO the most trusted partner for tool manufacturers to sell directly to the consumer.


  • Over a period of 10 years, CPO had grown into the leading online retailer in its segment with a very limited capital investment.
  • As competition for the company’s core product segment was increasing online, CPO determined that it needed to expand its owned distribution assets and management team to effectively compete in an evolving category.
  • CPO was interested in testing the market for a full sale before considering equity dilution given recent transaction comps.
  • Cascadia was hired pursuant to inbound interest from a strategic buyer.

Cascadia Process

  • Cascadia worked to support the existing sale process while performing a market test for additional buyers at more attractive valuations.
  • After the catalyzing buyer elected not to complete the transaction on attractive terms and conditions, Cascadia approached a broad set of tool industry participants.
  • Based on interest from United Stationers, Cascadia worked with management and shareholders to craft a win-win deal for both sides.
  • Deal provides significant upside for selling shareholder assuming financial plan is achieved.
  • Total return to shareholders was competitive to other market comps with higher levels of profitability.
Trust. Experience. Independence. Results.

Building Trust

“We talked to a number of advisors and Cascadia stood out because they understood our business, knew potential buyers, were excited about our message and had the eagerness to dig in. They ran an efficient process, which resulted in a great outcome for LeaveLogic, its employees and shareholders.”

Anna Steffeney  |  CEO/Founder

“Cascadia helped develop the confidence of myself and my management team regarding a transaction. They supported us at every point along the way.”

Joan Wellman  |  Founder
JWA Consulting

“Cascadia did an exceptional job positioning us in front of funds that align with our strategy and value. Their deep healthcare knowledge and relationships were key to receiving multiple offers and running a process that lasted less than three months.”

Ryan Schmid  |  President & CEO
Vera Whole Health

“Working with Cascadia was both rewarding and insightful.  It was a pleasure watching the team expertly navigate a process that I personally was quite familiar with. The Automotive Aftermarket group was the best team of bankers I have worked with.”

Greg Chapman  |  Chairman of the Board

“Cascadia designed a custom process that focused on finding us the right partner who valued our culture and mission, which in turn delivered a great outcome for all of our stakeholders.”

Jamie Danek  |  CEO
Humm Kombucha

“I’m grateful to Cascadia for their insightful counsel and thoroughness in selecting a buyer who valued our unique growth opportunity and was committed to maintaining the integrity of our brand.”

Keith Robbins  |  Founder
Bubbies Homemade Ice Cream and Desserts, Inc.

“Cascadia took the time to understand our brand, legacy, customer relationships and the potential of our company. They carefully explained to my family the advantages and potential challenges closely-held businesses can experience in transactions like ours.”

Gina Batali  |  Owner
Salumi Artisan Cured Meats

“Cascadia was outstanding at resolving complex issues throughout the entire acquisition process. They instilled confidence among all the parties with their creativity and professionalism.”

Jim Sweeney  |  Vice President & General Manager
Super Supplements Vitamin Shoppe

“Cascadia has an incredible mix of technology savvy, relentlessly practical advice, and nuanced delivery. Cascadia represented us far better than we could have ever done ourselves.”

Troy Davis  |  CEO & Co-Founder
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