Bully Dog Technology

Bully Dog Technology - Case Study

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  • Idaho-based Bully Dog Technologies is an aftermarket automotive technology company providing full-featured automotive collaboration solutions primarily to the truck market.
  • Founded in 1999, Bully Dog has been one of the most innovative companies in the automotive aftermarket space.  With 2-3 major new product releases each year, the company is consistently first to market with new technology breakthroughs.
  • The company is a market leader due to its relentless focus on providing a high quality, high value service to its customers and managing a very low turnover workforce.


  • The company was owned and actively managed by three founding brothers.
  • It had captured the largest share of the U.S. market and was well positioned with the right products to begin a large-scale roll out to several attractive international markets.
  • An emerging automotive industry focus on “the connected car” brought an opportunity for the company to leverage its experience with vehicle drive-train computer systems into many exciting new applications.

Cascadia Process

  • Cascadia ran a sale process that included over 50 strategic and private equity investors.
  • Cascadia brought an outside-the-box mindset to the mandate by understanding and appropriately presenting the connected car opportunity to maximize the company value.
  • Cascadia worked with Global Environment Fund (“GEF”), a private equity investor with $1 billion AUM, to structure a 100% buyout of the company and long-term employment agreements for the three founders.
  • GEF had just closed the acquisition of SCT, another industry player with significant complimentary, but non-overlapping technologies and customer segments.
Trust. Experience. Independence. Results.

Building Trust

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Anna Steffeney  |  CEO/Founder

“Cascadia helped develop the confidence of myself and my management team regarding a transaction. They supported us at every point along the way.”

Joan Wellman  |  Founder
JWA Consulting

“Cascadia did an exceptional job positioning us in front of funds that align with our strategy and value. Their deep healthcare knowledge and relationships were key to receiving multiple offers and running a process that lasted less than three months.”

Ryan Schmid  |  President & CEO
Vera Whole Health

“Working with Cascadia was both rewarding and insightful.  It was a pleasure watching the team expertly navigate a process that I personally was quite familiar with. The Automotive Aftermarket group was the best team of bankers I have worked with.”

Greg Chapman  |  Chairman of the Board

“Cascadia designed a custom process that focused on finding us the right partner who valued our culture and mission, which in turn delivered a great outcome for all of our stakeholders.”

Jamie Danek  |  CEO
Humm Kombucha

“I’m grateful to Cascadia for their insightful counsel and thoroughness in selecting a buyer who valued our unique growth opportunity and was committed to maintaining the integrity of our brand.”

Keith Robbins  |  Founder
Bubbies Homemade Ice Cream and Desserts, Inc.

“Cascadia took the time to understand our brand, legacy, customer relationships and the potential of our company. They carefully explained to my family the advantages and potential challenges closely-held businesses can experience in transactions like ours.”

Gina Batali  |  Owner
Salumi Artisan Cured Meats

“Cascadia was outstanding at resolving complex issues throughout the entire acquisition process. They instilled confidence among all the parties with their creativity and professionalism.”

Jim Sweeney  |  Vice President & General Manager
Super Supplements Vitamin Shoppe

“Cascadia has an incredible mix of technology savvy, relentlessly practical advice, and nuanced delivery. Cascadia represented us far better than we could have ever done ourselves.”

Troy Davis  |  CEO & Co-Founder
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