Idaho-based Bully Dog Technologies is an aftermarket automotive technology company providing full-featured automotive collaboration solutions primarily to the truck market.
Founded in 1999, Bully Dog has been one of the most innovative companies in the automotive aftermarket space. With 2-3 major new product releases each year, the company is consistently first to market with new technology breakthroughs.
The company is a market leader due to its relentless focus on providing a high quality, high value service to its customers and managing a very low turnover workforce.
The company was owned and actively managed by three founding brothers.
It had captured the largest share of the U.S. market and was well positioned with the right products to begin a large-scale roll out to several attractive international markets.
An emerging automotive industry focus on “the connected car” brought an opportunity for the company to leverage its experience with vehicle drive-train computer systems into many exciting new applications.
Cascadia ran a sale process that included over 50 strategic and private equity investors.
Cascadia brought an outside-the-box mindset to the mandate by understanding and appropriately presenting the connected car opportunity to maximize the company value.
Cascadia worked with Global Environment Fund (“GEF”), a private equity investor with $1 billion AUM, to structure a 100% buyout of the company and long-term employment agreements for the three founders.
GEF had just closed the acquisition of SCT, another industry player with significant complimentary, but non-overlapping technologies and customer segments.