Bully Dog Technology

Bully Dog Technology - Case Study

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  • Idaho-based Bully Dog Technologies is an aftermarket automotive technology company providing full-featured automotive collaboration solutions primarily to the truck market.
  • Founded in 1999, Bully Dog has been one of the most innovative companies in the automotive aftermarket space.  With 2-3 major new product releases each year, the company is consistently first to market with new technology breakthroughs.
  • The company is a market leader due to its relentless focus on providing a high quality, high value service to its customers and managing a very low turnover workforce.


  • The company was owned and actively managed by three founding brothers.
  • It had captured the largest share of the U.S. market and was well positioned with the right products to begin a large-scale roll out to several attractive international markets.
  • An emerging automotive industry focus on “the connected car” brought an opportunity for the company to leverage its experience with vehicle drive-train computer systems into many exciting new applications.

Cascadia Process

  • Cascadia ran a sale process that included over 50 strategic and private equity investors.
  • Cascadia brought an outside-the-box mindset to the mandate by understanding and appropriately presenting the connected car opportunity to maximize the company value.
  • Cascadia worked with Global Environment Fund (“GEF”), a private equity investor with $1 billion AUM, to structure a 100% buyout of the company and long-term employment agreements for the three founders.
  • GEF had just closed the acquisition of SCT, another industry player with significant complimentary, but non-overlapping technologies and customer segments.
Trust. Experience. Independence. Results.

Building Trust

“Cascadia delivered on their promises and exceeded our expectations in an investment banking partner, guiding us effectively through this critical juncture in our company’s growth path.”

Ray Kuntz  |  CEO & Chairman
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Bruce Dean  |  Co-Founder & CEO
Black Bear Diner

“Cascadia helped develop the confidence of myself and my management team regarding a transaction. They supported us at every point along the way.”

Joan Wellman  |  Founder
JWA Consulting

Selling your company is time consuming, complex and emotional. Cascadia showed deep experience in our business and made the process very manageable.

Mark Kettering  |  CEO & Founder
Brightlight Consulting, Inc.

“Cascadia was outstanding at resolving complex issues throughout the entire acquisition process. They instilled confidence among all the parties with their creativity and professionalism.”

Jim Sweeney  |  Vice President & General Manager
Super Supplements Vitamin Shoppe

“Cascadia has an incredible mix of technology savvy, relentlessly practical advice, and nuanced delivery. Cascadia represented us far better than we could have ever done ourselves.”

Troy Davis  |  CEO & Co-Founder

“We selected Cascadia for their domain expertise.  Their experience in the pet industry helped us achieve our objectives and enabled us to exceed our shareholders’ expectations.”

Ed Ryan  |  Chairman
Manna Pro

“Cascadia has become a trusted advisor as we continue to build companies and develop business in the energy sector.”

Kirt Montague  |  Founder & Former CEO
Prometheus Energy

“Cascadia’s knowledge of the investors and the Healthcare IT landscape proved immensely helpful in our process.”

David Lischner  |  CEO

“Cascadia was knowledgeable about our market and counter-party universe, and they were sophisticated and hardworking throughout what evolved into a complex transaction.”

Jim Balthazar  |  CEO

“We relied on Cascadia heavily throughout the process to guide our strategy and to get us in front of the top growth equity firms in the country. I highly recommend them.”

Henry L. Schuck, Esq.  |  CEO

“We relied heavily on Cascadia for both market knowledge and transaction experience. They were a critical component in helping us resolve complex issues.”

Rick Jung  |  Chairman and CEO
Clinicient, Inc.

“BDA has trusted Cascadia to help guide our strategic acquisitions for years and we believe they’ll be key to our continued growth and industry leadership.”

Jay Deutsch  |  CEO
BDA, Inc.
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