Cascadia Capital represents RecipieZaar in its sale to Scripps

Challenge

Cascadia met with RecipeZaar in early 2007 after the Company had been receiving numerous inbound inquiries regarding a potential acquisition of the business. RecipeZaar had typically not entertained offers to be acquired but after a few high profile potential suitors came to the table with relatively strong potential offers, the Company decided to take a more in depth look at selling the business. RecipeZaar needed help sorting through potential offers, managing discussions and process, and reaching out to a larger set of potential buyers to test the market.

Solution

Cascadia Capital leveraged its relationships with the relevant buyer universe in the online content and digital media space in order to quickly cultivate additional interest and drive additional offers. Cascadia created a competitive environment between four blue-chip online media companies to maximize valuation and terms, while ultimately pursuing the best possible deal with the best-fit partner.

Results

With Cascadia Capital's assistance and positioning, RecipeZaar was able to realize all cash, all upfront deal structure at a strong price which represented a significant improvement over the original offer. Not only were the principals of RecipeZaar satisfied with the price and deal structure, they felt that Scripps was the right home for the company, which became a very strong point of consideration.